Amanda Little

Co-Founder / Chief Brand Officer / Influencer & Social Media Manager

Professional Overview

Amanda Little is a versatile marketing and branding professional with extensive experience in the sports and media industries. As the Co-Founder, Chief Brand Officer, and Influencer & Social Media Manager at ABBY&FINN, she is responsible for driving the company's brand strategy, digital marketing initiatives, and social media presence. Additionally, she serves as a Research Associate in Integrated Media Research at ESPN and a Sales & Marketing Associate at IMG Media, leveraging her deep industry knowledge and cross-functional expertise.

Experience Summary

Current Roles

Co-Founder / Chief Brand Officer / Influencer & Social Media Manager, ABBY&FINN (Present)

• Spearheads the development and implementation of the company's comprehensive brand strategy, ensuring alignment with business objectives and target audience preferences.

• Oversees the creation and distribution of captivating social media content, managing influencer partnerships, and driving audience engagement across multiple platforms.

• Collaborates with the marketing and sales teams to develop integrated campaigns that elevate the company's brand visibility and drive customer acquisition.

Research Associate, Integrated Media Research, ESPN (Present)

• Conducts in-depth market research and data analysis to inform strategic decision-making for ESPN's integrated media initiatives.

• Contributes to the development of innovative research methodologies and the interpretation of complex consumer insights.

• Presents research findings to cross-functional teams, contributing to the optimization of ESPN's content, distribution, and monetization strategies.

Sales & Marketing Associate, IMG Media (Present)

• Supports the sales and marketing efforts for IMG Media's diverse portfolio of sports and entertainment properties.

• Collaborates with clients to develop customized marketing solutions that effectively reach target audiences and drive brand engagement.

• Assists in the execution of integrated marketing campaigns, including digital advertising, event activations, and strategic partnerships.

Career Progression

Prior to her current roles, Amanda held positions at various sports and media organizations, including:

• Marketing Coordinator at CBS Sports (2018-2020)

• Social Media Specialist at Octagon (2016-2018)

• Intern at the National Basketball Association (2015)

Throughout her career, Amanda has demonstrated a talent for driving brand growth, leveraging digital platforms, and delivering measurable results for her clients and employers.

Academic Background

Amanda holds a Bachelor of Arts degree in Communication Studies from the University of Southern California, where she graduated with honors.

Areas of Expertise

• Integrated marketing and branding

• Social media strategy and community management

• Influencer marketing and partnerships

• Sports and media industry knowledge

• Data analysis and research-driven decision making

• Cross-functional collaboration and project management

Professional Impact

• Consistently exceeded social media engagement and audience growth targets for ABBY&FINN, driving a 45% increase in Instagram followers over the past 12 months.

• Spearheaded the development of a successful influencer marketing program at ABBY&FINN, resulting in a 20% increase in brand awareness and a 30% lift in website traffic.

• Contributed to the improvement of ESPN's integrated media research methodologies, leading to more accurate and actionable consumer insights.

• Recognized as a rising star in the sports and media industries, Amanda has been invited to speak at industry conferences and is frequently featured in trade publications.

Conclusion

With a proven track record of success in branding, digital marketing, and integrated media research, Amanda Little is a versatile and highly sought-after professional in the sports and media industries. Her strategic vision, industry expertise, and ability to drive measurable results make her a valuable asset to her current and future employers.