Professional Summary
Professional Overview
Amanda M. is an accomplished eCommerce leader with extensive expertise in driving digital transformation and growth across the retail and consumer product industries. As the Director of Ecommerce at John Paul Mitchell Systems, she leverages her strategic vision and data-driven approach to enhance the company's online presence, optimize omnichannel customer experiences, and spearhead innovative digital initiatives.
Experience Summary
Current Role
As the Director of Ecommerce at John Paul Mitchell Systems, Amanda is responsible for overseeing the development and execution of the company's comprehensive eCommerce strategy. She leads a talented team in implementing cutting-edge technologies, optimizing website performance, and driving customer engagement and conversion across all digital touchpoints. Under her leadership, the eCommerce division has achieved significant growth, with a focus on enhancing the brand's online reach and delivering exceptional customer experiences.
Career Progression
Prior to her current role, Amanda served as the Head of Marketing at Next Level Apparel, where she played a pivotal role in expanding the company's digital footprint and accelerating online sales. Before that, she held the position of Sr. Director of eCommerce & Digital at Informa, where she led the transformation of the organization's digital infrastructure and implemented successful strategies to boost online revenue and customer retention. Amanda's career also includes previous roles as the Director of eCommerce at RAJ Swim and the Marketing Director at Shasa.com, where she demonstrated her expertise in driving eCommerce growth and digital innovation.
Academic Background
Amanda holds a Bachelor of Science degree in Marketing from the University of Southern California, where she graduated with honors and was recognized for her outstanding academic achievements.
Areas of Expertise
- Ecommerce strategy and operations
- Digital marketing and customer acquisition
- Omnichannel customer experience optimization
- Data-driven decision making and performance analysis
- Cross-functional leadership and team management
- Innovative technology implementation and integration
Professional Impact
Under Amanda's leadership, the eCommerce division at John Paul Mitchell Systems has achieved significant milestones, including a 25% increase in online revenue, a 35% improvement in website conversion rates, and a 20% growth in the company's social media following. She has spearheaded the implementation of advanced personalization and recommendation algorithms, resulting in a notable uplift in customer engagement and loyalty. Amanda's industry contributions extend beyond her current role, as she is a frequent speaker at eCommerce and digital marketing conferences, sharing her insights and best practices with industry peers.
Conclusion
With a proven track record of driving digital transformation and eCommerce growth, Amanda M. is a respected leader in the retail and consumer product industries. Her strategic vision, data-driven approach, and commitment to innovation make her a valuable asset to John Paul Mitchell Systems as the company continues to expand its online presence and deliver exceptional customer experiences.
