Overview
Name: Amanda Patterson
Position: Founder and CEO
Company: Rocket Fuel Labs
Location: Austin, Texas, United States
Followers: 4K
Connections: 500+
Professional Background
Rocket Fuel Labs
Amanda Patterson is the Founder and CEO of Rocket Fuel Labs, a position she has held for four years as of March 2024. Under her leadership, Rocket Fuel Labs has been recognized in several accolades, including being named one of Inc's Best Workplaces of 2024. The company is involved in helping start-ups grow, focusing primarily on B2B, marketing, marketplace, and SaaS industries. According to her LinkedIn profile, Amanda has been instrumental in creating a thriving work culture, which has been acknowledged by the team and external institutions.
Achievements at Rocket Fuel Labs:
- Recognized as an "Inspiring Leader" in 2023.
- Led the company to be included in Inc’s Best Workplaces of 2024.
- Created an engaging and supportive work environment praised by her team.
Mindbody Experience
Before founding Rocket Fuel Labs, Amanda was the head of marketing at Mindbody. Here, she spearheaded a phase of significant growth for the company:
- Oversaw the marketing activities during Mindbody's explosive growth from $20M to $200M.
- Managed the initial public offering (IPO) process.
- Increased leads by 300% within a year through a robust demand generation pipeline.
- Expanded the marketing team by 5 times.
- Launched the consumer app and brand.
- Established the BOLD Conference, increasing attendance from 200 to 2000; notable speakers included Michelle Obama and Magic Johnson.
Publications and Articles
Amanda is also a prolific writer, having published several articles on marketing strategies and business growth:
- How to Grow in a Slowdown (May 20, 2022)
- Are you a brand marketer, or a demand gen marketer? (July 3, 2020)
- Obviously, You're Not Michael (May 4, 2019)
These articles provide valuable insights into her methodologies and perspectives on the marketing landscape.
Public Recognition and Awards
Amanda has been widely recognized as a leader in her field:
- Named one of the Top 40 business leaders under 40 in Ventura, Santa Barbara, and San Luis Obispo Counties by Pacific Coast Business Times in September 2017.
- Frequently acknowledged by her peers and colleagues for her leadership qualities and strategic acumen.
Testimonials
Amanda Patterson's leadership is well-regarded, evidenced by multiple recommendations:
- Veda Gerasimek: Complimented Amanda's balance of optimism and realism, her vision, trust in her team, and her ability to celebrate individual performances.
- Michael Leibovich: Highlighted Amanda's contribution to marketing and demand generation at Mindbody, praising her resilience and strategic mindset.
Social Media and Online Presence
Amanda remains active on LinkedIn, sharing insights, and staying engaged with her network. She often posts about recent achievements, company culture, and industry challenges:
- Celebrated the team's contribution to Rocket Fuel Labs being named one of Inc's Best Workplaces of 2024.
- Shared personal reflections on entrepreneurial challenges and victories.
Conclusion
Amanda Patterson is a seasoned marketing executive with a profound impact demonstrated through her work at Rocket Fuel Labs and Mindbody. Her efforts have been instrumental in earning her company prestigious workplace awards and recognition as an inspiring leader. Her extensive background in demand generation, team expansion, and high-profile marketing initiatives make her a crucial figure in the start-up and marketing world.
