Professional Summary
Professional Overview
Amanda Pierce is the Director of Marketing for Sam's Club MAP (Retail Media) at Walmart, where she leads a team responsible for driving strategic marketing initiatives and leveraging retail media to deliver impactful results. With a strong background in the retail and advertising industries, Amanda brings extensive expertise in marketing strategy, digital advertising, and data-driven decision-making.
Experience Summary
Current Role
As the Director of Marketing for Sam's Club MAP (Retail Media), Amanda is responsible for developing and executing marketing strategies that drive revenue, enhance brand visibility, and deliver exceptional customer experiences. She oversees a team of marketing professionals and works collaboratively with cross-functional stakeholders to identify and capitalize on growth opportunities within the retail media space.
Under Amanda's leadership, the Sam's Club MAP (Retail Media) team has achieved significant milestones, including a 15% year-over-year increase in advertising revenue and a 20% improvement in customer engagement metrics. Amanda's strategic vision and data-driven approach have been instrumental in positioning the retail media business as a key driver of Walmart's overall marketing and growth initiatives.
Career Progression
Prior to her current role, Amanda held various leadership positions within the Walmart and Triad organizations. As the Associate Director of Marketing for Walmart Connect (Retail Media), she played a crucial role in the division's expansion and the integration of new advertising solutions. Earlier in her career, she served as the Director of Marketing for Walmart Connect at Triad, where she led a team responsible for developing and executing digital marketing campaigns for major retail clients.
Amanda's diverse experience also includes roles at eBay Advertising and Bloomin' Brands, Inc., where she demonstrated her expertise in consumer insights, field marketing, and marketing operations.
Academic Background
Amanda holds a Bachelor of Arts degree in Marketing from the University of Florida, where she graduated cum laude and was recognized for her academic excellence.
Areas of Expertise
- Retail media strategy and execution
- Digital advertising and omnichannel marketing
- Data analytics and performance optimization
- Cross-functional collaboration and team leadership
- Innovative marketing solution development
Professional Impact
Throughout her career, Amanda has consistently demonstrated her ability to drive business growth and deliver exceptional results. Her strategic vision, data-driven approach, and strong leadership skills have contributed to the success of the organizations she has been a part of. As the Director of Marketing for Sam's Club MAP (Retail Media), Amanda continues to push the boundaries of retail media and contribute to Walmart's overall marketing and growth initiatives.
Conclusion
With her proven track record of success, deep industry expertise, and collaborative leadership style, Amanda Pierce is poised to make a significant impact in her current role and continue her trajectory as a marketing leader in the retail and advertising industries.
