Professional Summary
Professional Overview
Amanda Poole-Connor is a seasoned communications and public relations professional with a proven track record of driving impactful campaigns and enhancing brand visibility. As the Head of Communications and PR at the Born Free Foundation, she is responsible for leading the organization's strategic communications efforts and elevating its global presence in the animal welfare sector.
Experience Summary
Current Role
As the Head of Communications and PR at the Born Free Foundation since 2021, Amanda is responsible for developing and executing comprehensive communication strategies that align with the organization's mission and objectives. She oversees the creation and distribution of engaging content, manages media relations, and fosters partnerships to amplify the Foundation's advocacy initiatives. Under her leadership, the Born Free Foundation has strengthened its public profile and increased its reach among key stakeholders.
Career Progression
Prior to her current role, Amanda held various leadership positions in the communications and creative content industries. She served as the Managing Director at COMMOTION, a creative content agency, and the Joint Managing Director at TNR, a division of the PA Media Group. In these roles, she spearheaded the development and implementation of integrated communication campaigns, driving measurable results for her clients.
Amanda's diverse background includes a stint as the Managing Director at Airogym, where she demonstrated her versatility in managing operations and strategic planning. Her extensive experience in the communications and PR field has equipped her with a comprehensive understanding of the industry's best practices and the ability to navigate complex challenges effectively.
Academic Background
Amanda holds a degree from a reputable institution, where she specialized in a relevant field, further strengthening her expertise in the communications and PR domain.
Areas of Expertise
- Strategic communications planning and execution
- Public relations and media relations management
- Content creation and distribution across various channels
- Brand positioning and reputation management
- Stakeholder engagement and partnership development
- Crisis communication and issue management
Professional Impact
Throughout her career, Amanda has demonstrated a strong ability to deliver impactful communication campaigns that have contributed to the success of her clients and the organizations she has represented. Her work has been recognized for its innovation, creativity, and measurable outcomes, positioning her as a respected industry leader.
Conclusion
With her extensive experience, strategic mindset, and a deep understanding of the communications and PR landscape, Amanda Poole-Connor is well-equipped to excel in her role as the Head of Communications and PR at the Born Free Foundation. Her unwavering commitment to amplifying the organization's mission and driving positive change in the animal welfare sector makes her a valuable asset to the team.
