Current Position:
Amanda Rae serves as the Chief Executive Officer (CEO) of 17hats, a leading business management platform tailored specifically for solopreneurs. Prior to ascending to the CEO role, she held the position of Chief Operating Officer (COO) at 17hats, indicating a strong operational and leadership background within the company.
Company Overview:
17hats offers an all-in-one platform designed to streamline and automate various administrative and operational tasks for small business owners, including CRM, workflow automation, client onboarding, communication management, and financial tracking. The platform is positioned as a premier solution for solopreneurs looking to increase efficiency and scale their businesses.
Professional Experience and Background:
- Amanda Rae’s LinkedIn profile notes her location in the Los Angeles Metropolitan Area, with an educational background from Sam Houston State University.
- Her profile connects with nearly 300 professional contacts, reinforcing a robust network within her industry.
- Her tenure at 17hats includes key leadership roles, evolving from COO to CEO, demonstrating continuity and deep familiarity with the company's product offerings and strategic objectives.
Thought Leadership and Public Presence:
- Amanda is a recognized spokesperson within the solopreneur community, frequently leading the company’s “Hats Off Podcast,” which covers business growth, small business management, and entrepreneurial insights.
- She hosts and participates in episodes covering topics such as email mastery, business scaling, post-success challenges, and workflow optimization, positioning her as a knowledgeable figure in small business operational excellence.
- Amanda also authors multiple articles on the 17hats blog, addressing practical strategies like organizing recurring business tasks, brand optimization, client management, and small business goal setting for future years (e.g., 2025).
Public Messaging and Brand Positioning:
- Amanda emphasizes balancing business demands with personal commitments, particularly highlighting challenges faced by small business owners and solopreneurs.
- As CEO, she communicates a focus on making business processes easier and more automated, directly helping users to better monetize and scale their ventures.
- She embodies the personal story of resilience, noted as a breast cancer survivor on her public Instagram, adding a layer of personal tenacity and leadership authenticity to her professional image.
Operational Insights:
- Under Amanda's leadership, 17hats has launched features such as a marketplace for additional tools and integrations, enhancing the platform’s value proposition.
- The company regularly underscores the importance of streamlining client communication, onboarding automation, and event management, areas Amanda champions in her public communications and podcast discussions.
- Amanda's previous COO experience suggests a hands-on approach to operational efficiencies and customer experience improvements within 17hats.
Cultural and Industry Influence:
- Amanda actively engages with small business communities and solopreneurs via multiple channels, including podcasts, blogs, and social media, facilitating ongoing dialogue about business management challenges and solutions.
- She is noted for advocating structures that allow solopreneurs to handle the "business side" of their enterprises with less friction and chaos, focusing on productivity tools and systems that reduce manual workload.
Summary:
Amanda Rae is a seasoned executive with a comprehensive understanding of solopreneur business needs, evidenced by her roles as COO and currently CEO at 17hats. She leverages her operational expertise and public engagement to drive 17hats’ mission of empowering small business owners through automation and streamlined business management solutions. Her leadership fosters innovative product development and community education, positioning 17hats as an essential platform within the solopreneur market segment.
