Amanda Santana

Global Head of PR & Talent Relations

Professional Overview
Amanda Santana is an accomplished public relations and communications strategist with extensive expertise in leading global talent relations and reputation management initiatives. As the Global Head of PR & Talent Relations at Coach, she oversees the brand's worldwide public relations efforts and talent engagement initiatives, driving measurable impact for the iconic luxury fashion house.

Experience Summary

Current Role
In her current role as Global Head of PR & Talent Relations at Coach, Amanda is responsible for developing and executing innovative PR strategies to elevate the brand's profile and reputation globally. She leads a team of communications professionals in delivering high-impact media campaigns, fostering influential celebrity partnerships, and managing impactful talent relations programs. Under her leadership, Coach has secured numerous prestigious media placements and forged strategic collaborations with A-list talent, further solidifying the brand's position as a leading player in the luxury fashion space.

Career Progression
Prior to her current role, Amanda served as the Global Head of Public Relations at Coach, where she spearheaded the brand's global PR strategy and oversaw the execution of successful media relations initiatives. Before joining Coach, she worked as an independent communications consultant, providing strategic counsel to a diverse client portfolio. Amanda's earlier career includes roles as an Associate Vice President at PR Consulting, Director at Linda Gaunt Communications, and Senior Public Relations Executive at Yigal Azrouël, Inc., where she honed her expertise in brand reputation management, talent relations, and integrated communications campaigns.

Academic Background
Amanda holds a Bachelor of Arts degree in Communications from the University of Southern California, where she graduated with honors.

Areas of Expertise

• Global public relations strategy and execution

• Luxury brand reputation management

• Talent relations and celebrity partnership development

• Integrated communications campaign management

• Media relations and influencer outreach

• Crisis communications and reputation protection

Professional Impact
Throughout her career, Amanda has consistently delivered exceptional results for the brands she has represented. At Coach, she has spearheaded impactful PR campaigns that have earned the brand extensive media coverage in prestigious outlets, including Vogue, Harper's Bazaar, and The New York Times. Her strategic talent relations initiatives have secured high-profile collaborations with renowned celebrities, further enhancing the brand's visibility and appeal among key target audiences. Additionally, Amanda's expertise in crisis communications has enabled her to expertly navigate and resolve complex reputational challenges, protecting the brand's integrity and public standing.

Conclusion
With her extensive experience, strategic vision, and proven track record of success, Amanda Santana is a highly sought-after public relations and communications leader in the luxury fashion industry. In her current role at Coach, she continues to drive transformative impact, positioning the brand as a global leader through innovative PR strategies and impactful talent relations initiatives.