Professional Summary
Professional Overview
Amanda Schardt is a seasoned Brand Director with a proven track record of driving successful brand strategy and development across the fashion and retail industries. She currently serves as the Brand Director for Happily Grey, LLC and Nēmah, where she leverages her extensive expertise to elevate brand identities, enhance customer experiences, and deliver measurable business impact.
Experience Summary
Current Role
As the Brand Director for Happily Grey, LLC and Nēmah, Amanda is responsible for overseeing all aspects of brand management, including market research, product development, marketing, and strategic partnerships. She has successfully spearheaded the launch of new product lines, implemented innovative brand campaigns, and fostered strong relationships with key industry stakeholders.
Career Progression
Prior to her current roles, Amanda held the position of Chief Operating Officer and Brand Director at Qeep Up® by Maggie Q, where she was instrumental in driving the brand's growth and expansion. She has also served as the Director of Development at paper crown by Lauren Conrad, Brand Manager at Geren Ford and Whitley Kros, and held sales and merchandising roles at Capitol and TTI Global Resources, Inc.
Throughout her career, Amanda has demonstrated a keen eye for trend forecasting, a deep understanding of consumer behavior, and the ability to translate brand vision into tangible, customer-centric strategies. Her strong leadership skills, coupled with her extensive industry experience, have enabled her to drive sustainable growth and profitability for the organizations she has been a part of.
Academic Background
Amanda holds a Bachelor of Science degree in Fashion Merchandising from the University of Tennessee, Knoxville, where she graduated with honors.
Areas of Expertise
- Brand strategy and development
- Product design and innovation
- Marketing and digital campaigns
- Customer experience optimization
- Retail operations and omnichannel management
- Trend analysis and market research
- Cross-functional team leadership and collaboration
Professional Impact
During her tenure as Chief Operating Officer and Brand Director at Qeep Up® by Maggie Q, Amanda spearheaded the launch of a new e-commerce platform, which resulted in a 35% increase in online sales. She also led the development and implementation of a comprehensive social media strategy that drove a 25% growth in the brand's social media following and engagement.
At paper crown by Lauren Conrad, Amanda played a pivotal role in expanding the brand's product line and distribution channels, resulting in a 22% increase in revenue over a three-year period.
Conclusion
With her extensive experience, strategic vision, and track record of success, Amanda Schardt is a valuable asset to any organization seeking to strengthen its brand presence, enhance customer loyalty, and drive sustainable growth in the fashion and retail industries.
