Professional Summary
Professional Overview
Amanda Smith is a seasoned Digital Campaign Manager with a proven track record of driving impactful digital marketing initiatives. With a focus on the events and fitness industries, she leverages her expertise in digital strategy, campaign management, and data-driven optimization to deliver measurable results for her clients.
Experience Summary
Current Role
As the Digital Campaign Manager at TED Conferences, Amanda is responsible for managing end-to-end digital campaigns to promote TED's global events and initiatives. She develops and implements comprehensive digital marketing strategies, oversees content creation and distribution, and analyzes campaign performance to continuously improve ROI. Amanda's data-driven approach and ability to create engaging, cross-channel campaigns have contributed to the success of TED's digital marketing efforts.
Career Progression
Prior to her current role, Amanda served as the Digital Marketing Manager at MYXfitness, where she spearheaded the brand's online presence and digital marketing initiatives. She developed and executed successful social media campaigns, email marketing programs, and digital advertising strategies, resulting in a significant increase in website traffic, lead generation, and customer acquisition.
Before MYXfitness, Amanda held various marketing roles at New York Road Runners and P.volve, where she gained experience in event marketing, community engagement, and brand promotion. She also spent time as an Executive Assistant at TURNER Public Relations, honing her organizational and project management skills.
Academic Background
Amanda holds a Bachelor of Arts degree in Marketing from the University of Delaware, where she graduated cum laude.
Areas of Expertise
- Digital marketing strategy and campaign management
- Social media marketing and content creation
- Email marketing and lead generation
- Data analysis and performance optimization
- Event promotion and marketing
- Collaboration and cross-functional project management
Professional Impact
During her time at MYXfitness, Amanda developed and implemented a comprehensive digital marketing strategy that drove a 35% increase in website traffic and a 25% improvement in lead conversion rates. Her innovative campaigns and data-driven approach were instrumental in the brand's growth and successful acquisition.
At TED Conferences, Amanda's digital marketing expertise has been a valuable asset in promoting the organization's global events and initiatives. She has spearheaded the development of engaging social media content, optimized email marketing programs, and leveraged data insights to continuously refine the company's digital campaigns.
Conclusion
With her extensive experience, data-driven mindset, and strategic approach to digital marketing, Amanda Smith is poised to continue making a significant impact in the events and fitness industries. She is committed to leveraging her skills and expertise to drive measurable results for her clients and further their digital marketing success.
