Professional Summary
Professional Overview
Amanda Tillery is an experienced digital product manager with a strong background in eCommerce and user experience. As the Manager of Digital Experience & Product at Michaels Stores, she leverages her expertise to drive the strategic development and optimization of the company's digital platforms.
Experience Summary
Current Role
In her current role as Manager of Digital Experience & Product, Amanda is responsible for leading a team of digital product managers and user experience specialists. She oversees the planning, design, and implementation of Michaels' omnichannel digital initiatives, ensuring seamless customer experiences across the brand's website, mobile app, and in-store digital touchpoints. Under her leadership, the team has achieved significant improvements in user engagement, conversion rates, and overall customer satisfaction.
Career Progression
Amanda joined Michaels Stores in 2011 as an Online Application Coordinator, where she gained valuable experience in digital platform management and customer support. She quickly progressed through the organization, taking on roles such as Online Business Specialist and eCommerce User Experience Specialist, before being promoted to her current position as Digital Product Manager in 2018. Her proven track record of driving successful digital initiatives and her ability to align cross-functional teams have been instrumental in her career advancement.
Academic Background
Amanda holds a Bachelor of Science degree in Computer Science from the University of North Texas, where she graduated with Honors. Her academic background provides a strong foundation in technology, data analysis, and problem-solving, which she applies in her professional endeavors.
Areas of Expertise
- Digital product management
- User experience design and optimization
- Omnichannel strategy and implementation
- Data-driven decision making
- Cross-functional team leadership and collaboration
- Agile project management
Professional Impact
Under Amanda's leadership, the Michaels Stores digital team has achieved significant milestones, including the successful launch of a new mobile app, the implementation of a personalized recommendations engine, and the optimization of the company's eCommerce platform, resulting in a 15% increase in online sales and a 12% improvement in customer satisfaction ratings.
Conclusion
With her proven track record of driving digital innovation and her commitment to delivering exceptional customer experiences, Amanda Tillery is poised to continue making a meaningful impact in the retail industry. Her strategic vision, technical expertise, and strong leadership skills make her a valuable asset to Michaels Stores as the company navigates the evolving digital landscape.
