Amanda Tong
SVP Marketing, LAWLESS Beauty
Los Angeles, California, United States
Professional Overview
Amanda Tong is an experienced marketing executive with a proven track record of driving growth and innovation in the beauty and cosmetics industry. As the Senior Vice President of Marketing at LAWLESS Beauty, she is responsible for overseeing the company's global marketing strategy, brand development, and digital initiatives.
Experience Summary
Current Role
As the SVP of Marketing at LAWLESS Beauty since 2024, Amanda is instrumental in shaping the brand's marketing vision and executing successful campaigns that have contributed to the company's strong market presence and customer engagement. She leads a talented team of marketing professionals and collaborates closely with cross-functional departments to ensure the seamless integration of marketing efforts across all touchpoints.
Career Progression
Prior to her current role, Amanda held various senior marketing positions at leading beauty brands, including VP of Marketing for the Americas at Kayali Fragrance & Huda Beauty Cosmetics, General Manager and AVP of Marketing for the Skincare Portfolio at AbbVie, and SVP of Marketing at Bliss. Her extensive experience in the industry has equipped her with a deep understanding of consumer behavior, market trends, and effective marketing strategies.
Throughout her career, Amanda has demonstrated a strong ability to drive growth, launch successful product lines, and build brand equity. Her strategic thinking, data-driven approach, and customer-centric mindset have enabled her to consistently deliver impactful marketing campaigns that have resonated with consumers and contributed to the success of the brands she has represented.
Academic Background
Amanda holds a Bachelor of Science degree in Marketing from the University of Southern California, where she graduated with distinction.
Areas of Expertise
- Brand strategy and development
- Omnichannel marketing campaigns
- Digital marketing and e-commerce optimization
- Consumer insights and market analytics
- Cross-functional collaboration and team leadership
- New product launch and lifecycle management
Professional Impact
During her tenure at LAWLESS Beauty, Amanda has spearheaded the brand's digital transformation, leveraging data-driven strategies to enhance the customer experience and drive significant growth in online sales. She has also overseen the successful launch of several new product lines, which have garnered critical acclaim and driven increased market share.
Additionally, Amanda's industry expertise and thought leadership have been recognized through her involvement with Chief, a private network for senior-level women executives, where she has served as a member since 2022.
Conclusion
With her extensive experience, strategic vision, and proven track record of success, Amanda Tong is a valuable asset to LAWLESS Beauty. Her commitment to innovation, customer centricity, and cross-functional collaboration positions her as a dynamic and influential marketing leader in the beauty industry.
