Amanda Trent

Head of Marketing

Professional Overview
Amanda Trent is an accomplished marketing executive with nearly 15 years of industry experience. As the Head of Marketing at Cheqroom, she is responsible for leading the company's strategic marketing initiatives and driving growth through innovative and data-driven campaigns. Trent's expertise spans multiple facets of marketing, including digital marketing, demand generation, and marketing technology.

Experience Summary

Current Role
As the Head of Marketing at Cheqroom, Trent oversees all marketing operations and functions, including brand strategy, content creation, lead generation, and digital campaigns. She has spearheaded the implementation of a comprehensive marketing automation platform, which has resulted in a 25% increase in marketing qualified leads (MQLs) and a 20% improvement in overall marketing campaign ROI.

Career Progression
Prior to joining Cheqroom, Trent served as the Head of Marketing and Sales at AgileSherpas, where she successfully launched a new product line and grew the company's customer base by 40% within one year. She also held senior marketing roles at Thomson Reuters, where she led the digital marketing and demand generation efforts, contributing to significant revenue growth and improved brand positioning.

Trent's early career includes experience as an Editor at tng worldwide and Pakmode Media + Marketing, where she honed her storytelling and content creation skills.

Academic Background
Trent holds a Bachelor of Arts degree in Journalism from the University of Michigan, where she graduated cum laude.

Areas of Expertise

• Strategic marketing planning and execution

• Digital marketing and marketing automation

• Demand generation and lead nurturing

• Content creation and brand management

• Cross-functional collaboration and team leadership

Professional Impact
During her tenure at Cheqroom, Trent has played a pivotal role in driving the company's marketing transformation. She has successfully launched a new website, developed a robust content strategy, and implemented advanced analytics to measure and optimize campaign performance. These initiatives have contributed to a 35% increase in website traffic and a 28% improvement in lead conversion rates.

Trent is also an active member of the Ann Arbor marketing community, serving as a guest speaker at local events and contributing to industry publications.

Conclusion
With her proven track record of success, Amanda Trent is a seasoned marketing leader who is well-equipped to drive Cheqroom's continued growth and market expansion. Her strategic vision, analytical mindset, and collaborative approach make her a valuable asset to the organization.