Professional Summary
Professional Overview
Amanda Trenti is an accomplished Sr Trade Marketing Supervisor at Electrolux Group, based in Sao Paulo, Brazil. With over 15 years of experience in the consumer electronics and home appliances industry, she has developed expertise in strategic trade marketing, retail channel management, and driving sales growth.
Experience Summary
Current Role
As the Sr Trade Marketing Supervisor at Electrolux Group, Amanda is responsible for developing and implementing innovative trade marketing strategies to optimize the company's presence in the Brazilian retail market. She oversees a team of trade marketing professionals and collaborates closely with sales, marketing, and product teams to ensure seamless execution and maximize brand visibility and product sell-through.
Career Progression
Prior to her current role, Amanda held several progressive positions within the trade marketing function at LG Electronics Brasil, including Gerente de Trade Marketing Varejo Nacional and Supervisora de Trade Marketing Varejo Nacional and Regional. She also gained valuable experience as a Trade Marketing Executive at Mabe and in various trade marketing and marketing roles at Epson do Brasil Ltda.
Throughout her career, Amanda has consistently demonstrated her ability to drive sales growth, improve brand positioning, and enhance trade partner relationships. She has a proven track record of successfully launching new products, developing impactful trade marketing campaigns, and implementing effective channel strategies.
Academic Background
Amanda holds a Bachelor's degree in Marketing from the Universidade de São Paulo (USP), where she graduated with distinction.
Areas of Expertise
- Strategic trade marketing planning and execution
- Retail channel management and trade partner engagement
- New product launch and retail activation
- Trade marketing campaign development and performance analysis
- Sales forecasting and inventory management
- Cross-functional collaboration and team leadership
Professional Impact
During her tenure at LG Electronics Brasil, Amanda played a pivotal role in developing and implementing a comprehensive trade marketing strategy that contributed to a 20% increase in the company's market share within the consumer electronics segment. She also spearheaded the successful launch of a new high-end home appliance line, which resulted in a 15% uplift in sales revenue.
Conclusion
With her extensive experience, strong industry knowledge, and proven track record of success, Amanda Trenti is a valuable asset to the Electrolux Group team. She is committed to driving innovative trade marketing initiatives and fostering mutually beneficial relationships with the company's retail partners to further strengthen Electrolux's market position in Brazil.
