Professional Summary
Professional Overview
Amanda Wallace is an experienced marketing leader with a strong track record in the retail and consumer goods industries. As the Director of Retail Marketing for North America at Converse, she oversees strategic marketing initiatives that drive brand awareness, customer engagement, and sales growth across the company's retail channels.
Experience Summary
Current Role
In her current role as Director of Retail Marketing North America at Converse, Amanda is responsible for developing and executing comprehensive marketing strategies to support the brand's retail operations. She works closely with cross-functional teams to create compelling in-store experiences, implement targeted digital campaigns, and optimize channel performance. Under her leadership, the North American retail marketing team has delivered significant year-over-year improvements in key performance metrics, contributing to the brand's overall growth and market share.
Career Progression
Prior to her current role, Amanda held progressive positions within the Converse organization, including Principal of Integrated Go To Market Global and Director of Global Retail Marketing. She has also gained valuable experience in the footwear industry, having served as Director of Account Marketing and Wholesale and Field Marketing Manager at Sperry, as well as Wholesale Marketing Manager and Global Marketing Associate at Timberland.
Academic Background
Amanda holds a Bachelor of Arts degree in Marketing from the University of Massachusetts, Amherst, where she graduated with honors.
Areas of Expertise
- Retail marketing strategy and execution
- Integrated marketing campaign development
- Brand building and customer engagement
- Channel optimization and performance management
- Cross-functional collaboration and team leadership
Professional Impact
Throughout her career, Amanda has demonstrated her ability to drive measurable results through innovative marketing initiatives. At Converse, she has been instrumental in launching successful product campaigns that have contributed to double-digit growth in the North American retail business. Additionally, she has spearheaded the implementation of data-driven customer insights to enhance the in-store experience, leading to increased customer loyalty and repeat business.
Conclusion
With her extensive experience in the retail and consumer goods sectors, Amanda Wallace is a highly respected marketing professional who consistently delivers strategic, data-driven solutions to drive business growth. In her current role at Converse, she is poised to continue her track record of success, further strengthening the brand's position in the North American market.
