Professional Summary
Professional Overview
Amanda Wight is an accomplished marketing and strategic development professional with extensive experience in the sports and entertainment industry. As the Director of International Strategy, Marketing, and VIP Celebrity Management for the US Open at the United States Tennis Association (USTA), she leverages her expertise to drive global engagement and elevate the prestigious tennis tournament's brand.
Experience Summary
Current Role
In her current role, Amanda is responsible for developing and executing the international marketing strategy for the US Open, one of the premier events in professional tennis. She oversees the management of high-profile VIP guests and celebrities, ensuring a seamless and memorable experience for these influential stakeholders. Amanda's strategic approach and innovative tactics have been instrumental in expanding the US Open's global reach and enhancing its reputation as a world-class sporting event.
Career Progression
Prior to her current position, Amanda held several leadership roles within the sports and entertainment industry. As the Director of International Strategic Development for the US Open, she spearheaded initiatives to strengthen the tournament's global presence and attract a diverse international audience. Earlier in her career, she served as a Senior Sponsorship Account Manager at the Victoria Racing Club, a Commercial Partnerships Executive at Collingwood Football Club, and a Marketing and Sponsorship Manager at Moonee Valley Racing Club, where she honed her skills in sponsorship management, event operations, and hospitality.
Academic Background
Amanda holds a Bachelor's degree in Management and Design from Flinders University, as well as additional qualifications in Marketing, Tourism, and Management from TAFE SA and the University of South Australia. She has also completed a certification in Wine and Spirits from the Wine & Spirit Education Trust, demonstrating her commitment to continuous learning and professional development.
Areas of Expertise
Amanda's diverse skill set includes strategic marketing, international business development, VIP and celebrity management, sponsorship activation, and event operations. She is adept at leveraging data-driven insights to inform her decision-making and drive measurable results. Her strong leadership abilities and collaborative approach have enabled her to build and manage high-performing teams, fostering a culture of innovation and excellence.
Professional Impact
Throughout her career, Amanda has played a pivotal role in enhancing the visibility and commercial success of the organizations she has worked for. At the USTA, she has spearheaded initiatives that have resulted in increased international viewership and attendance at the US Open, as well as the recruitment of A-list celebrities and influential VIP guests. Her contributions have been instrumental in elevating the tournament's global brand and positioning it as a must-attend event for sports and entertainment enthusiasts worldwide.
Conclusion
With her impressive track record, strategic mindset, and passion for the sports and entertainment industry, Amanda Wight is poised to continue driving the growth and success of the US Open. Her proven ability to navigate complex international markets, engage high-profile stakeholders, and deliver innovative marketing solutions positions her as a valuable asset to any organization seeking to enhance its global footprint and deliver world-class experiences.
