Professional Overview
Amar Singh is the CEO and co-founder of Elevated Signals, a Vancouver-based technology company specializing in manufacturing operations software (Enterprise Resource Planning - ERP) designed primarily for the regulated cannabis industry and related sectors including nutraceuticals, food, and beverage. Elevated Signals has focused on building digital tools that enable cannabis cultivators and producers to meet rigorous compliance demands, optimize crop management, and enhance operational traceability and record-keeping.
Educational Background and Early Career
Singh’s academic journey began in Computer Science at the University of Toronto, which he soon redirected to pursue a Bachelor of Science in Environmental Science at the same institution. Following that, he completed a one-year technology program at Sheridan Institute of Technology. He further obtained a Master’s degree in Environment and Sustainability from Western University, and later completed a Master of Engineering Leadership (MEng.L) with a specialization in Integrated Water Management combined with MBA coursework at the University of British Columbia (UBC).
His early professional experience included:
- Project Manager at the Biotron Experimental Climate Change Research Centre (a joint initiative by Western University, University of Guelph, and Agriculture Canada) where he was involved in climate change ecosystem modeling and environmental research.
- Sustainable Building Specialist with Infrastructure Ontario.
- Work in water engineering and environmental consulting prior to entering the cannabis technology sector.
Entrepreneurial Experience and Elevated Signals Formation
While completing his graduate studies at UBC, Singh participated in the e@UBC entrepreneurship program focused on tech startups. His entry into the cannabis space was motivated by his interest in sustainability challenges faced by cannabis cultivators, inspired notably by issues experienced by companies like Tantalus Labs, which was pioneering sustainable water use practices in cannabis greenhouses.
Singh co-founded Elevated Signals alongside Benn Mapes, Hardeep Shoker, and James Douma. The company’s goal was to replace traditional, paper-based, and inefficient record-keeping practices with real-time, data-driven digital tools. Their software integrates scientific sensor data with biological inventory information, enabling cultivators to monitor plant health, achieve traceability, and comply with regulatory requirements efficiently.
Leadership and Company Achievements
Under Singh’s leadership, Elevated Signals has:
- Established itself as a second-generation cannabis cultivation software company, leveraging lessons from earlier agricultural software failures to provide a more robust and tailored solution.
- Focused on delivering compliance, safety, quality control, and supply chain traceability aligned with Health Canada’s stringent regulations.
- Secured progressive funding rounds, including a recent oversubscribed seed round of CAD $1.2 million and total capital raised of CAD $10.5 million as of early 2024, supporting product development and market expansion.
- Expanded geographically, notably growing its footprint in Australia, reflecting global ambitions under Singh’s direction.
- Garnered industry recognition, including being nominated as a finalist in the Excellence in Technology Innovation category of the 2022 BC Technology Impact Awards.
- Engaged in collaborations with leading cannabis producers such as Tantalus Labs, BlissCo, and Anandia Labs to refine product-market fit through continuous feedback and industry partnership.
Strategic Vision and Market Position
Singh articulates a medium- to long-term vision focusing on the sustainability of cannabis cultivation and agriculture broadly. Elevated Signals aims to:
- Utilize data science and sensor-driven analytics to minimize resource use and prevent crop loss, improving environmental impact and operational efficiency.
- Be instrumental in transitioning cannabis production towards consistent, high-quality yields with full transparency and traceability.
- Eventually transfer technology innovations from the cannabis vertical to other agricultural sectors to bolster food security and sustainable farming globally.
This future-oriented approach is supported by Singh’s combined expertise in environmental science, water management engineering, and business leadership.
Additional Relevant Information
- Singh has over 18 years of martial arts experience, including Brazilian Jiu-Jitsu at an advanced belt level, indicating discipline and long-term commitment traits.
- He actively participates in technology and cannabis industry forums, including accelerators such as Grow Tech Labs and programs like Creative Destruction Lab.
- Singh is based in the San Francisco, CA area, while Elevated Signals operates primarily out of Vancouver, Canada.
Contact & Social Presence
- LinkedIn: [http://www.linkedin.com/in/amar-elevatedsignals](http://www.linkedin.com/in/amar-elevatedsignals)
- Company Website: [https://elevatedsignals.com](https://elevatedsignals.com) (inferred from company name, not explicitly provided)
- Singh shares professional insights and company updates on social media and industry publications, including BotaniQ Magazine and New Cannabis Ventures.
This profile identifies Amar Singh as a seasoned technical entrepreneur and leader with deep expertise spanning environmental science, cannabis industry operations, and digital transformation in regulated markets. Elevated Signals, under his guidance, has positioned itself as a technology-first provider focused on sustainability, compliance, and operational excellence within cannabis manufacturing and beyond.
