Amber Benson
Sr. Video Producer | Seattle, Washington, United States
Professional Overview
Amber Benson is a seasoned video production professional with over a decade of experience creating impactful and engaging content for leading brands and media organizations. As the Sr. Video Producer at Brooks Running, she leads a talented team in developing high-quality video assets that effectively communicate the brand's mission and drive customer engagement.
Experience Summary
Current Role
As the Sr. Video Producer at Brooks Running, Amber is responsible for conceptualizing, directing, and producing a diverse range of video content, including brand campaigns, product demos, and digital marketing assets. She collaborates closely with cross-functional teams to ensure the production of visually compelling and strategically aligned videos that resonate with the brand's target audience. Amber's expertise in storytelling, technical proficiency, and project management skills have enabled her to consistently deliver high-performing video content that supports Brooks Running's marketing and sales initiatives.
Career Progression
Prior to her current role, Amber held positions as a Video Strategist at WE Communications, where she developed innovative video strategies for the agency's clients, and as an Account Supervisor and Division Lead at The Fearey Group, where she managed integrated communications programs for a diverse portfolio of clients. Leveraging her background in consumer investigative journalism, Amber also served as a Consumer Investigative Producer for KIRO TV and KING 5 Media Group, honing her skills in investigative research, story development, and on-camera presentation.
Academic Background
Amber holds a Bachelor of Arts degree in Journalism from the University of Washington, where she graduated with honors. Her academic background has provided a strong foundation for her strategic approach to video production and her ability to craft compelling narratives that captivate audiences.
Areas of Expertise
- Video production and post-production
- Creative direction and storytelling
- Project management and collaboration
- Audience-centric content strategy
- Brand marketing and communications
- Investigative research and reporting
Professional Impact
During her tenure at Brooks Running, Amber has spearheaded the development of several award-winning video campaigns that have driven significant increases in brand awareness, customer engagement, and sales. Her commitment to innovation and her adaptability to evolving industry trends have positioned her as a trusted advisor and thought leader within the organization.
Conclusion
With her exceptional video production expertise, strategic mindset, and proven track record of driving measurable results, Amber Benson is poised to continue making a meaningful impact in the video marketing and communications industry. Her passion for storytelling and her ability to translate complex brand narratives into visually captivating content make her a valuable asset to any organization seeking to elevate its video marketing initiatives.
