Amber Klvana
Director, Acquisition & Media
Amber Klvana is an experienced digital marketing and media strategy professional with a strong track record of driving growth and success for leading beauty and consumer brands. As the Director of Acquisition & Media at Kopari Beauty, she leads a talented team responsible for implementing innovative, data-driven marketing initiatives that have significantly increased the company's customer acquisition and retention.
Professional Overview
With over 8 years of expertise in digital marketing, media strategy, and performance optimization, Amber specializes in helping beauty and consumer-facing brands leverage data-driven insights to build impactful acquisition and retention campaigns across paid social, search, programmatic, and other digital channels.
Current Role
As the Director of Acquisition & Media at Kopari Beauty, Amber is responsible for overseeing all paid media strategy, execution, and optimization efforts to drive sustainable growth and profitability for the brand. In this role, she has led the development and implementation of integrated, multi-channel marketing campaigns that have resulted in a 35% increase in new customer acquisition and a 25% improvement in customer lifetime value. Amber's strategic leadership and data-driven approach have been instrumental in solidifying Kopari's position as a leading clean beauty brand in a highly competitive market.
Career Progression
Prior to her current role, Amber held progressively senior positions within the digital marketing and media strategy space. She served as the Senior Manager of Acquisition & Media at Kopari Beauty, where she was instrumental in scaling the brand's paid media performance, and as a Paid Media Strategist at Brandetize, where she developed and executed successful growth strategies for a diverse portfolio of consumer brands.
Amber began her career as a Digital Strategist and Programmatic Buyer at Brown Marketing Strategies, where she honed her skills in data analysis, media planning, and campaign optimization. She then went on to serve as a Media and Marketing Manager at BuzzEngine, further solidifying her expertise in integrated digital marketing.
Academic Background
Amber holds a Bachelor of Science degree in Marketing from the University of California, Berkeley, where she graduated with distinction and was recognized for her outstanding academic achievements.
Areas of Expertise
- Paid media strategy and optimization across social, search, programmatic, and other digital channels
- Customer acquisition and retention strategies
- Data analysis and performance measurement
- Cross-functional collaboration and team leadership
- Beauty and consumer brand marketing
Professional Impact
Amber's exceptional work at Kopari Beauty has been instrumental in driving the brand's rapid growth and profitability. Under her leadership, the acquisition and media team have consistently exceeded key performance indicators, including a 35% increase in new customer acquisition and a 25% improvement in customer lifetime value. Amber's data-driven approach and strategic vision have positioned Kopari as a leader in the clean beauty space, and she is widely recognized as a rising star in the digital marketing industry.
Conclusion
Amber Klvana is a highly skilled and accomplished digital marketing and media strategy professional with a proven track record of driving sustainable growth and success for leading beauty and consumer brands. Her expertise, innovative mindset, and strong leadership qualities make her a valuable asset to any organization seeking to leverage data-driven insights and strategic marketing initiatives to achieve their growth objectives.
