Amber Ozguel

Growth Marketing Director | United Kingdom

Professional Overview

Amber Ozguel is a seasoned marketing and digital strategy professional with over a decade of experience driving growth and innovation across leading consumer brands. As the Growth Marketing Director and Global Digital Director at Unilever, she leverages her expertise in data-driven marketing, digital transformation, and strategic brand management to accelerate the company's market share and digital presence.

Experience Summary

Current Roles

Growth Marketing Director, Unilever (2024-08-01 to Present)

• Responsible for developing and executing integrated growth marketing strategies to drive acquisition, retention, and revenue expansion across Unilever's portfolio of consumer brands

• Oversee a team of digital marketers, media specialists, and campaign managers to deliver highly targeted, personalized marketing campaigns that optimize performance and generate measurable business impact

• Collaborate with cross-functional leaders to align marketing initiatives with broader business objectives and spearhead the company's digital transformation efforts

Global Digital Director, Unilever (2021-11-01 to Present)

• Provide strategic direction and leadership for Unilever's global digital initiatives, including e-commerce, social media, and online brand experiences

• Drive the development and implementation of innovative digital solutions to enhance customer engagement, improve operational efficiency, and unlock new revenue streams

• Leverage data analytics and market insights to inform digital strategy and continuously optimize digital touchpoints for maximum impact

Career Progression

Ice Cream Category Digital Team Lead and ICNow Country Manager, Unilever (2019-02-01 to 2021-10-01)

• Spearheaded the digital transformation of Unilever's ice cream business, leading the implementation of data-driven marketing campaigns and digital customer experiences that resulted in a 25% increase in online sales

• Served as the country manager for Unilever's ICNow digital platform, overseeing the launch and adoption of the platform across key markets and driving a 40% increase in user engagement

Business Development Manager, NOVAPERA (2016-11-01 to 2017-03-01)

• Identified and pursued new business opportunities, securing several high-profile client contracts and expanding the company's market reach

Digital Strategist, The Coca-Cola Company (2015-09-01 to 2016-11-01)

• Developed and implemented digital marketing strategies to enhance the brand's social media presence and online customer engagement, driving a 20% increase in social media followers

Education

• Master of Business Administration (MBA), Simon Fraser University

• Bachelor of Arts (BA) in Marketing, Ankara University

Areas of Expertise

• Digital marketing and e-commerce strategy

• Data-driven marketing and performance optimization

• Brand management and positioning

• Cross-functional team leadership and project management

• Strategic planning and business development

Professional Impact

• Spearheaded the successful launch and expansion of Unilever's ICNow digital platform, resulting in a 40% increase in user engagement

• Delivered data-driven marketing campaigns that drove a 25% increase in online sales for Unilever's ice cream business

• Developed and implemented digital marketing strategies that increased The Coca-Cola Company's social media following by 20%

Conclusion

With a proven track record of driving growth, innovation, and digital transformation for leading consumer brands, Amber Ozguel is a dynamic marketing and digital strategy professional poised to make a significant impact in her current role as Growth Marketing Director and Global Digital Director at Unilever. Her expertise in data-driven marketing, digital customer experiences, and strategic brand management positions her as a valuable asset in Unilever's quest to stay ahead of the curve in the rapidly evolving consumer landscape.