Amberly Hilinski
Professional Summary
Professional Overview
Amberly Hilinski is a seasoned marketing executive with extensive experience driving digital transformation and brand strategy across the consumer goods and retail industries. As the Vice President of Digital Marketing at SalonCentric, a subsidiary of L'Oreal USA, she oversees the development and implementation of innovative digital marketing initiatives to drive customer engagement and revenue growth.
Experience Summary
Current Role
As the Vice President of Digital Marketing at SalonCentric, Amberly is responsible for leading the digital marketing strategy and execution for the company's portfolio of professional beauty brands. She has spearheaded the integration of cutting-edge digital technologies, including AI-powered personalization and influencer marketing, to enhance the customer experience and optimize marketing performance. Amberly's strategic vision and data-driven approach have been instrumental in driving significant growth in the company's e-commerce and online presence.
Career Progression
Prior to her current role, Amberly held various marketing leadership positions within the consumer goods industry, including Senior Director of Marketing at SodaStream International and Chief Brand Officer at Stevie & Fern. At SodaStream, she led the brand's successful digital transformation, leveraging data-driven insights to optimize the customer journey and achieve record-breaking sales. As the CBO at Stevie & Fern, Amberly was instrumental in building the brand's online presence and expanding its reach through strategic partnerships and influencer campaigns.
Amberly's early career was marked by her experience in brand strategy and marketing management, having held roles at leading agencies such as Interbrand and Grey Group. She honed her skills in consumer insights, brand positioning, and integrated marketing communications, laying the foundation for her success in the digital marketing domain.
Academic Background
Amberly holds a Master's degree in Marketing from the Fordham Gabelli School of Business, where she specialized in digital marketing and consumer behavior. Her academic achievements, combined with her extensive industry experience, have made her a well-rounded and strategic marketing leader.
Areas of Expertise
- Digital marketing strategy and execution
- E-commerce and omnichannel optimization
- Brand development and positioning
- Customer experience and engagement
- Data-driven decision making
- Integrated marketing communications
- Influencer marketing and social media campaigns
Professional Impact
Throughout her career, Amberly has demonstrated a proven track record of driving digital transformation and delivering measurable results. At SodaStream, she spearheaded a successful rebranding campaign that resulted in a 25% increase in online sales. At Stevie & Fern, she led the development of a highly engaging influencer marketing program that generated a 30% lift in brand awareness.
In her current role at SalonCentric, Amberly's strategic vision and digital expertise have been instrumental in enhancing the company's online presence and driving customer engagement. Her innovative approach to leveraging AI and personalization has resulted in a 15% improvement in customer retention and a 20% increase in average order value.
Conclusion
Amberly Hilinski is a dynamic and results-oriented marketing executive with a unique blend of digital expertise and extensive industry experience. Her ability to align marketing strategies with business objectives, coupled with her passion for innovation, has positioned her as a trusted advisor and a driving force in the digital marketing landscape.
