Amelia S.
Brand Marketing Director, North America Retail
Professional Overview
Amelia S. is a seasoned brand marketing professional with a proven track record of driving impactful retail and marketing strategies. As the Brand Marketing Director for North America Retail at Ralph Lauren, she leverages her deep industry expertise and creative vision to elevate the brand's presence and engagement across the region.
Experience Summary
Current Role
As the Brand Marketing Director for North America Retail at Ralph Lauren, Amelia is responsible for developing and executing comprehensive marketing campaigns that amplify the brand's core values and offerings. In this role, she oversees a team of marketing specialists, coordinates cross-functional initiatives, and partners closely with the regional sales and operations teams to deliver exceptional customer experiences. Under her leadership, the North America Retail division has achieved double-digit year-over-year growth in both revenue and brand awareness.
Career Progression
Prior to her current position, Amelia held various marketing roles within the Ralph Lauren organization, steadily advancing her expertise in luxury retail and consumer engagement. As the Marketing Manager for Retail Marketing & Special Projects, she spearheaded the successful launch of several high-profile brand activations and collaborations, driving increased customer loyalty and market share. Earlier in her career, Amelia served as the Marketing Manager for Luxury Collections & Women's Polo, where she demonstrated her ability to translate brand vision into impactful campaigns that resonated with the target audience.
Academic Background
Amelia holds a Bachelor of Arts degree in Marketing from the University of Southern California, where she graduated cum laude and was recognized for her outstanding academic achievements.
Areas of Expertise
- Retail marketing strategy and brand management
- Consumer insights and segmentation
- Integrated marketing campaign development and execution
- Digital and social media marketing expertise
- Collaborative leadership and cross-functional coordination
Professional Impact
Throughout her career, Amelia has consistently delivered exceptional results, driving measurable improvements in brand awareness, customer engagement, and revenue growth. Her ability to blend data-driven insights with creative flair has earned her recognition as a rising star within the fashion and retail industry. Amelia's strategic vision and innovative approach make her a valuable asset to the Ralph Lauren team as they continue to strengthen the brand's position in the North American market.
Conclusion
With her extensive experience, demonstrated leadership, and passion for the industry, Amelia S. is poised to continue making a significant impact as the Brand Marketing Director for North America Retail at Ralph Lauren. Her blend of strategic thinking, marketing expertise, and collaborative spirit make her an invaluable contributor to the organization's continued success.
