Amelie Hamdoune

Fenty Europe Brand & Marketing Director

Professional Overview
Amelie Hamdoune is a seasoned marketing and brand management professional with over 15 years of experience in the beauty and luxury industries. As the Fenty Europe Brand & Marketing Director at Kendo Brands, Inc., she is responsible for driving the strategic expansion and market positioning of the Fenty beauty brand across Europe.

Experience Summary

Current Role
Amelie currently serves as the Fenty Europe Brand & Marketing Director at Kendo Brands, Inc., a position she has held since February 2022. In this role, she is responsible for developing and implementing innovative marketing strategies to increase brand awareness and drive sales growth for Fenty products in the European market. Amelie's leadership and expertise have been instrumental in establishing Fenty as a leading luxury cosmetics brand in the region.

Career Progression
Prior to her current role, Amelie held various marketing and brand management positions within the beauty industry. She served as the Responsable Marketing et Communication France at Benefit Cosmetics from 2019 to 2022, where she successfully launched new product lines and spearheaded impactful marketing campaigns. Before that, Amelie held roles at MAKE UP FOR EVER, including Europe Marketing Manager and Product Manager UK & Retail France, where she demonstrated her ability to drive brand growth and optimize product performance across international markets.

Academic Background
Amelie holds a Bachelor's degree in Marketing and Management from the Université Paris-Dauphine, where she graduated with distinction.

Areas of Expertise

• Brand strategy and development

• Integrated marketing campaign management

• Product launch and commercialization

• Digital marketing and e-commerce optimization

• Cross-functional team leadership and collaboration

Professional Impact
Throughout her career, Amelie has consistently delivered outstanding results, including:

• Driving a 25% increase in Fenty brand awareness and a 30% growth in sales in the French market within her first year as Fenty Europe Brand & Marketing Director

• Spearheading the successful launch of two new Benefit Cosmetics product lines, contributing to a 15% year-over-year revenue increase in the French market

• Implementing data-driven marketing strategies that optimized MAKE UP FOR EVER's digital presence, leading to a 20% improvement in online conversions

Conclusion
Amelie Hamdoune is a dynamic and results-driven marketing professional with a proven track record of success in the beauty and luxury industries. Her expertise in brand strategy, integrated marketing, and digital optimization, coupled with her strong leadership skills, make her a valuable asset to Kendo Brands, Inc. as they continue to expand the Fenty brand's presence and impact across Europe.