Amina Taher

Chief Marketing Officer

Professional Overview
Amina Taher is a seasoned marketing executive with over 15 years of experience driving impactful brand strategies and marketing initiatives across the banking and aviation industries. As the Chief Marketing Officer at Wio Bank, she spearheads the bank's marketing and brand positioning, leveraging her deep expertise in corporate communications, sponsorships, and digital marketing to elevate the organization's presence and engagement with customers.

Experience Summary

Current Role
As the Chief Marketing Officer at Wio Bank, Amina is responsible for developing and executing the bank's comprehensive marketing strategy. She oversees all brand, marketing, and communications initiatives, ensuring consistent and impactful messaging that resonates with the target audience. Under her leadership, Wio Bank has experienced significant growth in brand awareness and customer acquisition, positioning the organization as a leading digital banking provider in the United Arab Emirates.

Career Progression
Prior to her current role, Amina held various leadership positions at Etihad Airways, including Vice President of Brand, Marketing & Sponsorships, Vice President of Brand & Marketing, and Vice President of Corporate Communications & Affairs. In these roles, she was instrumental in shaping the airline's brand identity, driving successful marketing campaigns, and managing high-profile sponsorship partnerships. Amina's career trajectory has been marked by her ability to drive strategic initiatives, foster cross-functional collaboration, and deliver measurable results.

Amina has also served as a Board Member for the UAE Chapter of The Marketing Society, where she has been actively involved in advancing the marketing profession and sharing her industry expertise with her peers. Additionally, she has held a Board Member position at Bloom Holding, a leading real estate development company in the UAE, further expanding her portfolio of experience.

Academic Background
Amina holds a Master's degree in Business Administration from the prestigious London Business School, where she specialized in Marketing and Strategy. Her academic achievements and continuous learning have been instrumental in sharpening her strategic acumen and enabling her to stay at the forefront of industry trends and best practices.

Areas of Expertise

• Brand Strategy and Positioning

• Integrated Marketing Communications

• Digital Marketing and Social Media

• Sponsorship and Partnership Management

• Corporate Communications and Public Relations

• Cross-functional Leadership and Team Building

Professional Impact
Under Amina's leadership, Wio Bank has experienced a significant increase in brand awareness and customer engagement. During her tenure at Etihad Airways, she spearheaded several award-winning marketing campaigns that drove brand differentiation and enhanced the airline's global reputation. Amina's strategic approach and innovative mindset have been recognized by industry peers, as evidenced by her appointments to the Board of The Marketing Society and Bloom Holding.

Conclusion
Amina Taher is a dynamic and results-driven marketing executive with a proven track record of driving transformative change and delivering impactful results. Her deep industry expertise, coupled with her passion for innovation and customer-centricity, make her a valuable asset to Wio Bank and the broader business community in the United Arab Emirates. Amina's commitment to excellence and her ability to navigate complex challenges position her as a leader poised to continue shaping the future of marketing in the region.