Amir Orni

Director of Marketing & Innovation (CMO)

, Israel

Professional Overview
Amir Orni is an accomplished marketing and innovation leader with over 20 years of experience driving digital transformation and growth strategies across diverse industries. As the Director of Marketing & Innovation (CMO) at the National Library of Israel, he oversees the organization's marketing, digital, and innovation initiatives, leveraging his expertise to elevate the library's brand and expand its reach within the local and global community.

Experience Summary

Current Role
As the Director of Marketing & Innovation (CMO) at the National Library of Israel, Amir is responsible for spearheading the organization's digital marketing efforts, implementing innovative technologies, and developing strategic partnerships to enhance the library's visibility and engagement. Under his leadership, the National Library has experienced significant growth in digital audiences and increased its impact as a hub for cultural and educational resources.

Career Progression
Prior to his current role, Amir held various leadership positions in the digital marketing and e-commerce space, including serving as the Director of Digital Marketing & eCommerce at ISSTA, Co-Founder and CEO of 'צלם שלם' / CDO and Business Development at AlphaNumerics Technologies, and Head of Digital & eCommerce at EL AL. His extensive experience in the digital landscape has enabled him to drive transformative changes and deliver measurable results for the organizations he has served.

Amir also has a strong background in media and content management, having served as the CEO of the Jerusalem Post online edition (Jpost.com) and the CDO of the Jpost Group, where he spearheaded the digital transformation of the organization and expanded its reach globally.

Academic Background
Amir holds a degree in Business Administration from the Hebrew University of Jerusalem, where he specialized in marketing and management.

Areas of Expertise

• Digital marketing and e-commerce strategy

• Innovation and technology implementation

• Brand development and reputation management

• Data-driven decision making and performance optimization

• Collaborative leadership and cross-functional team management

Professional Impact
Throughout his career, Amir has demonstrated a proven track record of driving digital innovation and growth initiatives. At the National Library of Israel, he has successfully implemented a comprehensive digital marketing strategy, resulting in a significant increase in digital audience engagement and the development of cutting-edge digital services. Additionally, his work as a Digital Consultant and Lecturer at Habetzefer - הבצפר has further solidified his reputation as a thought leader and industry expert.

Conclusion
Amir Orni's exceptional expertise in marketing, digital transformation, and innovation, combined with his extensive experience in various industries, positions him as a valuable asset to any organization seeking to leverage digital technologies and data-driven strategies to drive sustainable growth and impact. His unwavering commitment to excellence and his ability to inspire and lead cross-functional teams make him a sought-after leader in the field of marketing and innovation.