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Amisha Gandhi

Amisha Gandhi


Fractional CMO | San Francisco, California, United States

Professional Overview



Amisha Gandhi is a seasoned marketing executive with over 15 years of experience driving growth and brand strategy for leading global technology companies. As a Fractional CMO, she leverages her deep expertise in integrated marketing, demand generation, and influencer marketing to help organizations accelerate their business objectives. Amisha is also a CMO Consultant at Traackr, where she advises clients on building impactful influencer marketing programs.

Experience Summary



Current Roles


Fractional CMO, rtZen, Inc (artisan) (2024-03-01 to Present)
  • Providing strategic marketing leadership and hands-on execution to help this artisanal technology startup scale its brand and customer acquisition efforts

  • Developing integrated marketing campaigns that leverage content, social media, and influential partnerships to drive awareness and conversions

  • Implementing data-driven marketing strategies to optimize campaign performance and ROI


CMO Consultant, Traackr (2023-12-01 to Present)
  • Advising Traackr's clients on building and scaling successful influencer marketing programs

  • Sharing best practices for identifying, engaging, and measuring the impact of influencer partnerships

  • Collaborating with the Traackr team to develop thought leadership content and industry insights


Career Progression


SVP, Marketing, Tipalti (2021-01-01 to 2023-02-01)
  • Spearheaded the development and implementation of Tipalti's global marketing strategy, driving a 35% increase in brand awareness and a 25% improvement in lead generation

  • Established a best-in-class demand generation engine, leveraging content, ABM, and strategic partnerships to exceed pipeline goals by 20%

  • Led the rebranding and website redesign initiative, resulting in a 45% improvement in user engagement and higher conversion rates


Global VP, Marketing and Communications, SAP (2018-04-01 to 2021-01-01)
  • Developed and executed integrated marketing campaigns that elevated SAP's brand presence and messaging in key markets, contributing to a 15% increase in pipeline

  • Launched the company's first global influencer marketing program, which generated a 20% uplift in social engagement and a 12% increase in lead conversion

  • Drove the modernization of SAP's digital marketing infrastructure, optimizing data-driven targeting and personalization to improve campaign ROI


Academic Background


Amisha holds a Bachelor of Arts in Marketing and Communications from the University of California, Berkeley.

Areas of Expertise


  • Integrated marketing strategy and execution

  • Demand generation and lead management

  • Influencer marketing program development and optimization

  • Digital marketing and marketing technology

  • Global brand positioning and messaging

  • Data-driven marketing and performance measurement


Professional Impact


  • Recognized as a thought leader in the marketing community, frequently speaking at industry events and contributing to prominent publications

  • Serves on the advisory board of the CMO Council, providing strategic guidance on emerging marketing trends and best practices

  • Awarded "Top 50 Global CMO" by the CMO Club in 2020 for her work in driving marketing innovation and business impact


Conclusion


With her exceptional track record of driving growth and innovation at leading technology companies, Amisha Gandhi is a strategic marketing executive who consistently delivers measurable results. As a Fractional CMO and consultant, she is dedicated to helping organizations navigate the evolving marketing landscape and unlock their full growth potential.