Amit Abhishek

Professional Summary

Amit Abhishek is an experienced marketing professional with a strong track record in brand partnerships and digital marketing. As the Manager of Brand Partnerships at Humans of Bombay, he is responsible for forging strategic collaborations with leading brands, driving impactful campaigns, and expanding the platform's commercial footprint.

Professional Experience

Current Role

Manager, Brand Partnership | Humans of Bombay | August 2023 - Present

• Spearheading the development and execution of innovative brand partnership strategies to enhance Humans of Bombay's commercial offerings

• Identifying and securing high-value brand collaborations that align with the platform's core values and audience

• Overseeing the end-to-end management of brand campaigns, including content ideation, implementation, and performance tracking

• Fostering strong relationships with diverse brand partners and exploring new avenues for revenue generation

Career Progression

Brand Sales Manager | IncNut Digital | April 2021 - August 2023

• Managed a portfolio of strategic brand partnerships, securing impactful campaigns and generating significant revenue growth

• Developed and implemented comprehensive marketing strategies to position IncNut Digital as a preferred partner for leading brands

• Spearheaded the expansion of the brand's B2B offerings, resulting in the onboarding of several new clients

Manager | LBB - Little Black Book | May 2019 - April 2021

• Played a key role in driving the platform's commercial growth, identifying and securing valuable brand partnerships

• Collaborated with cross-functional teams to conceptualize and execute engaging content-driven brand campaigns

• Consistently exceeded revenue targets and contributed to the overall business success of LBB

Academic Background

• Bachelor of Business Administration (BBA) from Symbiosis International University, Pune

Areas of Expertise

• Brand partnership strategy and execution

• Digital marketing and content creation

• Relationship management and client servicing

• Data analysis and performance optimization

• Cross-functional collaboration and team leadership

Professional Impact

• Spearheaded a highly successful brand campaign for Humans of Bombay, resulting in a 25% increase in brand engagement and a 15% uplift in revenue

• Conceptualized and executed a first-of-its-kind digital campaign for a leading FMCG brand, which won the prestigious Effie Award

• Consistently exceeded revenue targets and contributed to the overall business growth of previous employers

Conclusion

Amit Abhishek is a versatile marketing professional with a proven track record of driving successful brand partnerships and digital marketing initiatives. His expertise in forging strategic collaborations, delivering impactful campaigns, and generating measurable business impact makes him a valuable asset to Humans of Bombay. With his passion for innovation and commitment to excellence, Amit is poised to continue making a significant impact in the dynamic world of digital marketing and brand partnerships.