Professional Role and Company Overview
Amit Lakhwani serves as Chief Executive Officer (CEO) and Co-Founder of Appu Social, an innovative AI-based SaaS platform headquartered in Mumbai, Maharashtra, India. Appu Social specializes in social media marketing automation, offering a unified dashboard to manage and schedule posts across multiple business social media accounts including Facebook, Instagram, Twitter, and LinkedIn. The platform is designed to enhance authentic engagement and save users upwards of 10+ hours weekly in social media management.
Appu Social is positioned as a marketing automation tool aimed at empowering small and medium businesses as well as social media managers by enabling efficient content scheduling, team collaboration, audience engagement, and performance analytics. The company remains modest in size with 2-10 employees and is recognized in the Mumbai SaaS ecosystem.
Professional Background and Expertise
Amit Lakhwani’s background encompasses over 10 years of experience in design, technology, and social media marketing management, with demonstrated expertise in sales leadership, brand marketing, digital marketing strategy, and growth hacking. His skill set includes leveraging AI and automation technologies to optimize social media marketing workflows.
Additional credentials referenced include certifications in Cybersecurity Foundations, Strategic Thinking, Building and Managing High-Performing Sales Teams, and Product Marketing, underscoring a strong foundation in leadership and technological applications for marketing.
He is also recognized as an international speaker, author, and digital marketing consultant, with notable competencies in SEO, SMO, and brand strategy.
Key Responsibilities and Contributions at Appu Social
- As CEO, Amit leads sales, marketing, and business growth initiatives to position Appu Social as a front-runner in social media automation.
- Co-founded Appu Social with a vision to enable streamlined, authentic social media engagement through technology.
- Oversees customer acquisition and partnership development, focusing on delivering demonstrable time savings and improved engagement metrics to clients.
- Advocates early adoption of new social media platform features to keep Appu Social’s users competitive.
- Communicates thought leadership in social media marketing best practices via podcasts, interviews, and industry events.
- Promotes a collaborative, team-oriented culture emphasizing results-driven marketing automation.
Product Highlights and Market Positioning
Appu Social’s platform includes the following capabilities relevant to marketing optimization:
- Content Calendar with customizable views (monthly, weekly, list) to streamline campaign planning.
- Bulk Import and Scheduling features to save time managing high volumes of content.
- Cross-Platform Post Preview for quality assurance prior to publication.
- Analytics and Reporting Dashboards to monitor growth, engagement, and top-performing posts.
- Auto Commenting and Engagement Tools to manage social interactions efficiently.
- An integrated photo editor enabling in-app image manipulation for posts.
- Direct posting to Instagram Business profiles without push notifications, improving workflow automation.
- Team and client collaboration functionality ensures brand alignment and campaign consistency.
The tool emphasizes saving “10+ hours” per week for small business owners and social media managers, positioning Appu Social as a productivity-enhancement solution.
Company Status and Market Footprint
- Founded in 2020 by Amit and Nitin Lakhwani (CTO).
- Operates as an unfunded startup focusing on organic growth via product-led marketing.
- Listed among the top SaaS companies in Mumbai (2025), indicating positive industry recognition.
- The company website is https://www.appusocial.com/ and the LinkedIn page confirms Amit’s leadership role.
- The product offers a 14-day free trial, lowering barriers to adoption.
- Appu Social consistently highlights integration with all major social platforms and provides strong analytics capabilities, positioning itself competitively in the social media management software market.
Relevant Contacts and Internal Network
- Nitin Lakhwani – Chief Technology Officer at Appu Social, leads product development efforts, complementing Amit’s sales and marketing leadership.
- The company maintains dedicated contact channels for sales and support (e.g., sales@appusocial.com, support@appusocial.io, phone: 8104014442).
Additional Insights
Amit Lakhwani’s career trajectory includes senior leadership roles in finance and loan syndication at Standard Chartered Bank and Barclays prior to fully committing to the technology and marketing domain. This background likely contributes to his discipline in business strategy and structured growth initiatives currently applied at Appu Social.
His activity on platforms like X (formerly Twitter) portrays his engagement with the broader marketing community and ongoing advocacy for social media innovation.
This profile delineates Amit Lakhwani as a technology-savvy marketing leader with a strong focus on automating and enhancing social media engagement through AI-driven tools, spearheading Appu Social's mission to optimize marketing operations for growing businesses in India and beyond.
