Amna Zahid
Brand Manager
Amna Zahid is a seasoned marketing professional with a proven track record of driving brand growth and delivering impactful campaigns. Currentlyyservingnas the Brand Manager at Cool & Cool - ABC International Ltd., she leverages her in-depth understanding of consumer behavior, market trends, and strategic marketing principles to elevate brand visibility and enhance customer engagement.
Professional Overview
As a Brand Manager, Amna is responsible for overseeing the development and implementation of comprehensive brand strategies. She collaborates closely with cross-functional teams to ensure seamless brand execution, from product positioning to digital marketing initiatives. With a strong focus on data-driven decision-making, Amna continually optimizes campaigns to maximize their effectiveness and drive measurable results.
Experience Summary
Current Role
Amna joined Cool & Cool - ABC International Ltd. as a Brand Manager in October 2024. In this role, she is accountable for leading the brand's marketing efforts, including the development of targeted campaigns, the management of the brand's digital presence, and the coordination of promotional activities. Through her strategic insights and innovative approach, Amna has successfully positioned the brand as a market leader, contributing to significant increases in brand awareness and customer loyalty.
Career Progression
Prior to her current role, Amna held various marketing-related positions, showcasing her versatility and adaptability within the industry. She has gained valuable experience in roles such as Marketing at Beiersdorf, Junior Product Manager - Home Personal Care at Groupe SEB, Media Specialist at Hilti Group, and B2B Sales Coordinator at Majid Al Futtaim. Throughout her career, Amna has demonstrated a strong aptitude for strategic planning, brand development, and cross-functional collaboration, enabling her to drive impactful business results.
Academic Background
Amna holds a Bachelor's degree in Business Administration from a reputable university, where she specialized in Marketing. Her academic achievements, coupled with her ongoing professional development, have equipped her with a comprehensive understanding of the marketing landscape and the ability to apply innovative strategies to address complex business challenges.
Areas of Expertise
- Brand strategy and positioning
- Integrated marketing campaign development
- Digital marketing and social media management
- Consumer insights and data analysis
- Product portfolio management
- Effective stakeholder management and collaboration
Professional Impact
Amna's contributions have been recognized throughout her career, as evidenced by her successful brand launches, the implementation of data-driven marketing initiatives, and the achievement of key performance indicators. Her ability to identify and capitalize on emerging market opportunities has enabled her to drive significant growth for the brands she has represented, solidifying her reputation as a strategic and results-oriented marketing professional.
Conclusion
With a wealth of experience, a deep understanding of the marketing landscape, and a proven track record of delivering impactful results, Amna Zahid is poised to continue her professional trajectory as a highly sought-after Brand Manager. Her commitment to innovation, data-driven decision-making, and cross-functional collaboration positions her as a valuable asset in any organization seeking to elevate its brand presence and drive sustainable growth.
