Amr Bakir

Senior Regional Product Manager - Surgical Devices

Professional Overview
Amr Bakir is an accomplished medical device professional with over 15 years of experience in the pharmaceutical and surgical equipment industries. He is currently the Senior Regional Product Manager - Surgical Devices at AMICO Group, where he is responsible for driving the strategic direction and commercial success of the company's surgical product portfolio across the Middle East region.

Experience Summary

Current Role
As the Senior Regional Product Manager - Surgical Devices at AMICO Group, Amr is responsible for leading the regional go-to-market strategy, new product introductions, and sales and marketing initiatives for the company's surgical device portfolio. He works closely with cross-functional teams to identify market trends, develop tailored customer solutions, and optimize product performance in a highly competitive industry.

Career Progression
Prior to his current role, Amr held various positions of increasing responsibility within the Surgical Division at Alcon, a Novartis company. He served as the Regional Product Marketing Manager, where he successfully launched new surgical products and drove market share growth in the Middle East. He also held the role of Equipment Manager, managing the regional distribution and technical support for Alcon's surgical equipment.

Amr began his career as a Medical Sales Representative for the Pharmaceutical Division at Alcon, as well as at sanofi-aventis, where he demonstrated his ability to build strong customer relationships and drive sales performance.

Academic Background
Amr holds a Bachelor's degree in Pharmaceutical Sciences from the University of Alexandria in Egypt.

Areas of Expertise

• Surgical device product management and commercialization

• Regional market analysis and strategic planning

• New product launch and life cycle management

• Cross-functional team collaboration and leadership

• Customer relationship management and sales enablement

Professional Impact
During his tenure at Alcon, Amr successfully launched several new surgical devices, resulting in a significant increase in market share and revenue growth in the Middle East region. He also spearheaded the implementation of a comprehensive training program for the regional sales team, which significantly improved product knowledge and customer service.

Conclusion
Amr Bakir's extensive experience in the medical device industry, coupled with his strategic product management expertise and strong regional market knowledge, makes him a valuable asset to the AMICO Group. He is committed to driving innovation and commercial success in the dynamic surgical devices market, and his proven track record of delivering tangible results positions him for continued growth and leadership within the organization.