Amy Barley

Vice President of Marketing, Baltimore, Maryland, United States

Professional Overview

Amy Barley is an accomplished marketing executive with over 15 years of experience driving strategic communications and brand initiatives across the financial services and non-profit sectors. As the Vice President of Marketing at AMA Baltimore, she is responsible for developing and executing integrated marketing strategies to elevate the organization's visibility and engagement with its diverse membership. Leveraging her expertise in digital marketing, content creation, and stakeholder management, Amy has a proven track record of delivering measurable impact and positioning organizations for long-term growth.

Experience Summary

Current Role

As the Vice President of Marketing at AMA Baltimore, Amy oversees the organization's marketing, communications, and public relations functions. She is responsible for leading a team of marketing professionals to develop and implement comprehensive campaigns that drive membership acquisition, event attendance, and member retention. Amy has successfully launched several digital marketing initiatives, including a revamped website, social media strategy, and email marketing program, which have resulted in a 25% increase in website traffic and a 20% growth in the organization's social media following.

In addition to her role at AMA Baltimore, Amy serves as a Web Content Specialist at the Maryland Health Benefit Exchange, where she manages the organization's online presence and digital content strategy.

Career Progression

Prior to her current roles, Amy held various marketing and communications leadership positions, including Assistant Vice President of Marketing + Communications at AMA Baltimore, Marketing Director at Eastern Savings Bank, and Communications Director at the Episcopal Diocese of Pennsylvania. Throughout her career, she has demonstrated a strong ability to align marketing initiatives with organizational goals, resulting in measurable improvements in brand awareness, customer engagement, and business performance.

Academic Background

Amy holds a Bachelor of Arts degree in Communications from the University of Maryland, Baltimore County, where she graduated with honors. She is also a certified Digital Marketing Specialist and has completed several professional development courses in strategic planning, data analytics, and content marketing.

Areas of Expertise

Integrated marketing strategy and campaign development

Digital marketing and social media management

Content creation and content marketing

Stakeholder engagement and relationship management

Brand positioning and reputation management

Marketing analytics and performance measurement

Professional Impact

During her tenure as Marketing Director at Eastern Savings Bank, Amy led the rebranding of the organization, which resulted in a 15% increase in customer acquisition and a 20% improvement in customer satisfaction scores. At the Episcopal Diocese of Pennsylvania, she spearheaded the development of a comprehensive communications plan that enhanced the organization's outreach to its members and the broader community, leading to a 30% increase in event attendance and a 25% growth in financial contributions.

Conclusion

With her exceptional marketing expertise, strategic vision, and collaborative leadership style, Amy Barley is poised to continue driving impactful results for AMA Baltimore and the Maryland Health Benefit Exchange. She is committed to leveraging her industry knowledge and innovative mindset to help organizations achieve their growth objectives and enhance their competitive positioning in the market.