Professional Summary
Professional Overview
Amy Cusack is an accomplished communications and public relations professional with extensive experience in the retail and consumer goods industries. As the Director of Global Communications and PR at QUAY, she is responsible for driving the brand's communication strategy, media relations, and public outreach initiatives across international markets.
Experience Summary
Current Role
In her current role at QUAY, Amy is tasked with leading the global communications and public relations efforts for the rapidly growing eyewear brand. She oversees a team of PR and content specialists, developing and executing integrated campaigns that elevate QUAY's brand awareness, positioning, and reputation worldwide. Under her guidance, the company has successfully expanded its digital presence, secured high-profile media placements, and fostered strong relationships with influential industry partners.
Career Progression
Prior to joining QUAY, Amy held various leadership positions at the integrated communications agency R\West, where she advanced from Director to Senior Director and eventually Vice President of Integrated Communications. In these roles, she spearheaded award-winning campaigns for a diverse portfolio of consumer and lifestyle clients, honing her skills in brand strategy, content creation, and crisis management.
Amy's career journey also includes experience in the non-profit sector, where she served as the Director of Communications and Community Outreach at FirstSteps for Kids, Inc., a charitable organization focused on early childhood development. Additionally, she gained valuable hands-on experience in the restaurant and hospitality industry, having worked as the Marketing and Events Director at MB Restaurant Group and as an Accounts Manager at the boutique PR firm, Michele Marie PR.
Academic Background
Amy holds a Bachelor of Arts in Communication from the University of California, Santa Barbara, where she graduated with distinction.
Areas of Expertise
- Integrated communications and public relations strategy
- Brand positioning and reputation management
- Media relations and influencer outreach
- Digital content creation and social media marketing
- Crisis communications and issue management
- Event planning and activation
- Stakeholder engagement and partnership development
Professional Impact
Throughout her career, Amy has consistently demonstrated her ability to drive tangible results for her clients and employers. At QUAY, she has been instrumental in elevating the brand's global visibility, securing high-profile media placements in prestigious publications such as Vogue, Harper's Bazaar, and Forbes. Under her leadership, the company has also forged strategic partnerships with influential figures in the fashion and lifestyle spheres, further strengthening its brand appeal and reach.
Conclusion
With a proven track record of success in the communications and public relations industry, Amy Cusack is a valuable asset to any organization seeking to enhance its brand image, expand its market presence, and drive meaningful engagement with its target audiences. Her strategic mindset, creative problem-solving skills, and collaborative leadership style make her an exceptional communicator and trusted advisor in the ever-evolving landscape of global brand communications.
