Professional Overview
Amy Diiullo is an experienced marketing and sales executive with a proven track record in the cannabis and outdoor adventure industries. As the Marketing Director at Avid4 Adventure, she leverages her expertise in brand development, digital marketing, and strategic partnerships to drive growth and engagement for the company's line of outdoor education and adventure programs.
Experience Summary
Current Role
As the Marketing Director at Avid4 Adventure, Amy is responsible for overseeing the company's marketing strategy, content creation, and campaign execution. She collaborates closely with the leadership team to develop and implement integrated marketing initiatives that raise brand awareness, attract new customers, and enhance the overall customer experience. Under her leadership, Avid4 Adventure has seen a significant increase in web traffic, social media engagement, and customer acquisition.
Career Progression
Prior to her current role, Amy held various leadership positions in the cannabis industry, serving as the Head of Hemp Sales at Front Range Biosciences, the VP of National Sales at GCH Willies Reserve, and the VP of Business Development and Sales at CMH Brands Willie's Reserve. In these roles, she demonstrated her expertise in sales strategy, brand building, and driving revenue growth. Additionally, Amy has experience as a media relations consultant and in various marketing and sales roles within the cannabis and outdoor industries.
Academic Background
Amy holds a Master of Divinity (M.Div.) in Buddhist Studies from Naropa University and a Bachelor of Science (B.S.) in Kinesiology and Exercise Science from Indiana University Bloomington. Her diverse educational background provides her with a unique perspective and understanding of the interconnectedness of nature, wellness, and sustainable business practices.
Areas of Expertise
- Brand development and positioning
- Digital marketing and social media strategy
- Integrated marketing campaign management
- Sales strategy and revenue growth
- Stakeholder collaboration and partnership development
- Outdoor recreation and adventure program management
Professional Impact
Throughout her career, Amy has been recognized for her ability to drive measurable results and make a meaningful impact within the industries she serves. In her previous roles, she successfully launched new product lines, expanded distribution channels, and implemented innovative marketing strategies that led to significant revenue growth and enhanced brand recognition. As the Marketing Director at Avid4 Adventure, Amy continues to leverage her expertise to elevate the company's position as a leader in outdoor education and adventure programming.
Conclusion
With her diverse background, strategic mindset, and proven track record of success, Amy Diiullo is positioned to make a significant contribution to Avid4 Adventure's continued growth and expansion. Her passion for the outdoors, combined with her marketing and sales acumen, make her a valuable asset to the organization as it seeks to inspire more people to explore and connect with the natural world.
