Professional Summary
Professional Overview
Amy England is a seasoned Creative Director with a proven track record of driving impactful design solutions in the consumer product and beverage industries. With a keen eye for detail and a passion for innovative brand storytelling, she excels at leading cross-functional teams to deliver visually compelling and strategically aligned creative assets.
Experience Summary
Current Role
As the Creative Director at Oiselle, Amy is responsible for developing and executing the brand's overarching creative vision. She collaborates closely with the marketing, product, and executive teams to ensure a cohesive and engaging brand experience across all customer touchpoints. Under her leadership, the design team has consistently delivered award-winning campaigns that have increased brand awareness and customer loyalty.
Career Progression
Prior to joining Oiselle, Amy held various design and creative leadership roles at WH inc., where she demonstrated her versatility and adaptability. Starting as a Graphic Designer, she quickly rose through the ranks, becoming the Senior Graphic Designer and then the Associate Creative Director. In these positions, she led the redesign of several product lines, resulting in a significant increase in sales and customer engagement.
Before WH inc., Amy honed her skills as a Senior Graphic Designer at Elysian Brewing Co., where she played a pivotal role in crafting the brewery's iconic brand identity and packaging designs. She also gained valuable experience as a Graphic Designer at Catalyst Marketing, where she collaborated with clients across diverse industries.
Academic Background
Amy holds a Bachelor of Fine Arts degree in Graphic Design from the University of Washington, where she graduated with honors.
Areas of Expertise
- Brand identity and design
- Digital and print campaign development
- Packaging design and product visualization
- Cross-functional team leadership and collaboration
- Innovative and trend-driven creative solutions
- Effective project management and client communication
Professional Impact
During her tenure at Oiselle, Amy has spearheaded the rebranding of the company's flagship product line, resulting in a 25% increase in sales within the first six months. She has also led the design of several successful marketing campaigns, which have earned industry recognition and multiple awards.
At WH inc., Amy played a pivotal role in the redesign of the company's best-selling product line, driving a 15% increase in customer retention and a 20% boost in revenue. Her ability to translate complex brand strategies into visually compelling designs has consistently earned her praise from clients and colleagues alike.
Conclusion
With over a decade of experience in the creative industry, Amy England has established herself as a versatile and innovative design leader. Her passion for crafting impactful brand experiences, combined with her proven track record of driving measurable business results, make her a valuable asset to any organization seeking to elevate its visual identity and customer engagement.
