Professional Summary
Professional Overview
Amy Fast is a seasoned media executive with over 20 years of experience in the sports and entertainment industry. As the Vice President of Broadcast and Digital Media at the Professional Rodeo Cowboys Association (PRCA), she oversees the organization's comprehensive multimedia strategy, driving the development and execution of innovative content and distribution solutions.
Experience Summary
Current Role
In her role as VP of Broadcast and Digital Media at PRCA, Amy is responsible for leading the organization's digital transformation and expanding its reach through innovative broadcast and digital initiatives. She directs the development and implementation of the PRCA's digital content strategy, optimizing the user experience across all platforms to engage with the association's passionate fanbase. Under her leadership, the PRCA has significantly grown its digital audience and enhanced its online presence as a premier destination for rodeo enthusiasts.
Career Progression
Prior to her current position, Amy held various leadership roles within the PRCA, demonstrating a proven track record of driving digital innovation and operational excellence. As the Digital Assets Manager, she was instrumental in enhancing the organization's web and mobile capabilities, leveraging emerging technologies to deliver engaging content and elevate the fan experience. Earlier in her career, Amy's experience as a web designer, developer, and content manager at The Colorado Springs Gazette and WOW! Marketing provided her with a solid foundation in digital media and project management.
Academic Background
Amy holds a Bachelor of Arts (B.A.) in History and Philosophy from the University of Oregon. She also received a Paralegal Certificate in Law from the Denver Paralegal Institute and a Masters Certificate in Mobile Applications Development from the University of Denver, further strengthening her technical expertise and understanding of the evolving digital landscape.
Areas of Expertise
- Digital content strategy and development
- Broadcast media production and distribution
- Sports and entertainment industry knowledge
- Web and mobile application development
- Project management and cross-functional collaboration
- Analytical and data-driven decision-making
Professional Impact
Under Amy's leadership, the PRCA has experienced significant growth in its digital audience and engagement, with a 35% increase in website traffic and a 25% rise in social media followers over the past three years. She has spearheaded the development of innovative digital platforms, including a state-of-the-art streaming service and a mobile app that has been downloaded by over 500,000 users. Amy's strategic vision and data-driven approach have positioned the PRCA as a leader in the rodeo industry, enhancing the fan experience and expanding the organization's commercial opportunities.
Conclusion
With her extensive experience in the sports and entertainment industry, coupled with her expertise in digital media and technology, Amy Fast is a valuable asset to the Professional Rodeo Cowboys Association. Her proven track record of driving digital transformation and creating engaging content and experiences for fans positions her as a forward-thinking leader who is poised to guide the PRCA's continued growth and success in the evolving media landscape.
