Professional Summary

Professional Overview

Amy Grabow is a seasoned marketing executive with extensive experience in the food and beverage industry. As the Co-Founder of Fresh Bread Marketing, she leverages her strategic expertise to drive innovative marketing initiatives and build successful brands. Grabow also serves as an Advisor at TIG Collective, where she provides strategic counsel to emerging companies.

Experience Summary

Current Roles

Co-Founder, Fresh Bread Marketing (2024-06-01 to Present)

• Responsible for developing and executing strategic marketing plans to elevate the brand presence and market share of Fresh Bread's clients

• Collaborates with cross-functional teams to identify growth opportunities and implement data-driven marketing strategies

• Leverages her extensive industry knowledge to provide valuable insights and guidance to clients

Advisor, TIG Collective (2024-03-01 to Present)

• Provides strategic counsel and industry expertise to support the growth and development of emerging companies within the TIG Collective portfolio

• Offers guidance on marketing, brand positioning, and go-to-market strategies to help startups achieve their objectives

Career Progression

Senior Director, Global Menu Strategy, McDonald's Corporation (2015-01-01 to 2023-01-01)

• Spearheaded the development and implementation of global menu strategies, driving menu innovation and optimizing product offerings across McDonald's international markets

• Collaborated with cross-functional teams to conduct market research, analyze consumer trends, and develop successful menu launches

• Achieved significant growth in global sales and customer satisfaction through strategic menu enhancements

VP Marketing/General Manager, Jimmy Dean and Sara Lee Frozen Sweet Goods, Hillshire Brands (2011-01-01 to 2014-01-01)

• Responsible for leading the marketing and general management of the Jimmy Dean and Sara Lee Frozen Sweet Goods business units

• Drove brand revitalization efforts, resulting in increased market share and improved brand perception

• Implemented successful new product introductions and marketing campaigns, contributing to the overall growth of the Hillshire Brands portfolio

Academic Background

Grabow holds a Bachelor of Science degree in Marketing from the University of Illinois at Urbana-Champaign, where she graduated with honors.

Areas of Expertise

• Strategic brand management and marketing

• New product development and launch

• Consumer insights and market research

• Cross-functional team leadership and collaboration

• Data-driven decision making and analytics

Professional Impact

• Spearheaded the global menu strategy at McDonald's, driving significant growth and improvements in customer satisfaction

• Revitalized the Jimmy Dean and Sara Lee Frozen Sweet Goods brands at Hillshire Brands, leading to increased market share and brand perception

• Leverages her deep industry expertise to provide strategic guidance and support the growth of emerging companies as an Advisor at TIG Collective

Conclusion

With her extensive experience in the food and beverage industry, Amy Grabow is a strategic marketing leader who excels at driving brand growth, innovation, and customer engagement. As the Co-Founder of Fresh Bread Marketing and an Advisor at TIG Collective, she continues to make a significant impact in the industry, helping clients and startups achieve their marketing and business objectives.