Professional Summary
Professional Overview
Amy Gwin is a seasoned communications and engagement strategist with over 20 years of experience driving impactful business outcomes for organizations across diverse industries. As the Vice President of Communications at BioSTL, she leverages her expertise in brand management, stakeholder engagement, and culture transformation to elevate the organization's profile and promote its mission of fostering a thriving bioscience ecosystem in the St. Louis region.
Experience Summary
Current Role
In her current role as Vice President of Communications at BioSTL, Amy is responsible for developing and executing comprehensive communication strategies that strengthen the organization's brand, amplify its thought leadership, and foster meaningful connections with key stakeholders, including industry partners, investors, policymakers, and the local community. She plays a pivotal role in shaping the narrative around BioSTL's initiatives, driving visibility for its programs, and fostering a culture of collaboration and innovation.
Career Progression
Prior to her current role, Amy held a series of leadership positions in the fields of marketing, culture strategy, and client engagement. As the Chief Marketing Officer at Trelus, she spearheaded the company's rebranding and go-to-market efforts, resulting in a 25% increase in lead generation and a 20% improvement in customer retention. As the Director of Client Engagement at Chapman & Co. Leadership Institute, she designed and implemented customized engagement strategies that helped clients achieve their organizational goals. Throughout her career, Amy has demonstrated a talent for translating complex business objectives into impactful communication campaigns and fostering strong, collaborative relationships with cross-functional teams.
Academic Background
Amy holds a Bachelor of Arts in Journalism from the University of Missouri-Columbia, where she graduated cum laude.
Areas of Expertise
- Brand management and strategic communications
- Stakeholder engagement and relationship building
- Culture transformation and employee engagement
- Integrated marketing and digital campaign development
- Thought leadership and content creation
- Project management and team leadership
Professional Impact
During her time at Trelus, Amy spearheaded the development and launch of a new corporate website that increased organic traffic by 35% and generated a 22% uplift in lead conversions. At the Chapman & Co. Leadership Institute, she designed and facilitated a series of executive-level workshops that helped clients align their organizational culture with their strategic priorities, resulting in an average 18% improvement in employee engagement scores.
Conclusion
With her extensive experience in communications, engagement, and business strategy, Amy Gwin is poised to make a significant impact in her role as Vice President of Communications at BioSTL. Her proven track record of driving measurable results, coupled with her strong leadership skills and collaborative approach, make her a valuable asset in advancing the organization's mission and supporting the growth of the bioscience ecosystem in the St. Louis region.
