Professional Summary
Professional Overview
Amy Hsiao is a seasoned marketing executive with over a decade of experience in the food and beverage industry. As the Head of Marketing at Corto Olive, she leverages her exceptional strategic and analytical skills to drive brand growth and market expansion. With a focus on innovation, digital engagement, and data-driven decision making, Amy has a proven track record of delivering impactful marketing campaigns that enhance brand visibility and customer loyalty.
Experience Summary
Current Role
As the Head of Marketing at Corto Olive, a leading olive oil producer, Amy is responsible for developing and executing the company's comprehensive marketing strategy. She oversees all aspects of the marketing mix, including brand positioning, product development, digital marketing, and global sales enablement. Under her leadership, Corto Olive has experienced a 25% increase in online sales and a 15% growth in market share within the premium olive oil segment.
Career Progression
Prior to joining Corto Olive, Amy served as the Chief Marketing Officer and Partner at Far Leaves Tea, where she led the rebranding and digital transformation initiatives that resulted in a 40% increase in e-commerce revenue. She has also held marketing leadership roles at The Clorox Company, where she successfully launched several new product lines and implemented data-driven marketing strategies to optimize brand performance.
Additionally, Amy has shared her expertise as a Lecturer at the Food Craft Institute, where she mentored aspiring food entrepreneurs on effective marketing and branding practices.
Academic Background
Amy holds a Bachelor of Science in Marketing from the University of California, Berkeley, where she graduated with honors. She also completed a postgraduate program in Digital Marketing from the University of San Francisco, further honing her skills in the evolving digital landscape.
Areas of Expertise
- Brand strategy and positioning
- Omnichannel marketing and e-commerce optimization
- Data-driven marketing analytics and performance measurement
- New product development and innovation
- Digital marketing and social media engagement
- Cross-functional collaboration and team leadership
Professional Impact
Throughout her career, Amy has demonstrated a keen ability to drive measurable business impact. At Corto Olive, she has spearheaded the launch of a successful social media campaign that increased brand awareness by 30% among the target demographic. Her leadership in digital transformation initiatives at Far Leaves Tea resulted in a 25% improvement in customer retention and a 20% increase in repeat purchases.
Conclusion
With her exceptional marketing expertise, innovative mindset, and proven track record of driving business growth, Amy Hsiao is poised to continue making a significant impact within the food and beverage industry. As the Head of Marketing at Corto Olive, she is committed to leveraging her strategic vision and data-driven approach to elevate the brand's market presence and deliver exceptional value to its customers.
