Professional Summary

Professional Overview

Amy Hsiung is a seasoned Digital Marketing professional with over 10 years of experience in the retail and media industries. As the Director of Digital Marketing for the Americas region at H&M, she oversees the strategic planning and execution of the company's digital marketing campaigns, leading a team of talented specialists to drive online engagement, sales, and brand awareness.

Experience Summary

Current Role

In her current role as Director of Digital Marketing, Region Americas at H&M, Amy is responsible for developing and implementing digital marketing strategies to support the company's growth objectives across North and South America. She leads a team of digital marketing specialists in planning and executing campaigns across a variety of channels, including social media, email, search engine marketing, and e-commerce platforms. Under her leadership, the team has achieved significant improvements in online customer engagement, website traffic, and digital revenue.

Career Progression

Prior to her current position, Amy held various marketing roles at H&M, starting as a Digital Marketing Specialist and progressing to Digital Marketing Manager for the North American market. During this time, she played a key role in driving the company's digital transformation, implementing data-driven strategies that optimized campaign performance and enhanced the customer experience. Before joining H&M, Amy gained valuable experience in the media and beauty industries, working as an Associate Marketing Manager at Clarins Group and an Assistant Marketing Manager at Time Inc.

Academic Background

Amy holds a Bachelor of Science degree in Marketing from the University of California, Los Angeles (UCLA), where she graduated with honors.

Areas of Expertise

• Digital marketing strategy and campaign management

• Social media marketing and content creation

• Search engine optimization and search engine marketing

• Email marketing and marketing automation

• Data analysis and performance optimization

• Cross-functional collaboration and team leadership

Professional Impact

Throughout her career, Amy has demonstrated a strong track record of driving measurable results for the brands she has represented. At H&M, she has spearheaded the development of innovative digital marketing initiatives that have contributed to significant increases in online sales, customer engagement, and brand awareness in the Americas region. Her ability to leverage data-driven insights and implement effective multichannel strategies has solidified her reputation as a digital marketing leader in the retail industry.

Conclusion

With her deep expertise in digital marketing, proven leadership skills, and a passion for driving business growth, Amy Hsiung is a valuable asset to any organization seeking to optimize its online presence and customer engagement. Her commitment to staying at the forefront of industry trends and her track record of delivering impactful results make her an ideal candidate for senior-level digital marketing roles.