Professional Summary

Professional Overview

Amy Jaenicke is an accomplished marketing executive with over 20 years of experience driving strategic brand positioning, digital marketing, and demand generation initiatives across the technology and cybersecurity industries. As the Vice President of Marketing at RaySecur Inc., she is responsible for developing and executing integrated marketing strategies to elevate the company's brand presence and drive new customer acquisition.

Experience Summary

Current Role

As the Vice President of Marketing at RaySecur Inc., Amy is responsible for leading the company's marketing efforts, including brand strategy, digital marketing, content creation, public relations, and demand generation. She works closely with the executive team to align marketing initiatives with the company's overall business objectives and drive measurable growth.

Career Progression

Prior to joining RaySecur, Amy held various marketing leadership roles at prominent technology and cybersecurity companies. As the VP of Marketing at ARIA Cybersecurity Solutions, she rebuilt the marketing organization, developed a cohesive brand strategy, and implemented effective digital marketing and demand generation initiatives that contributed to the company's revenue growth. Before that, she served as the VP of Marketing at CSPi, where she oversaw the company's brand, digital marketing, public relations, and content marketing efforts.

Earlier in her career, Amy held marketing roles at Harte Hanks, Mercury Systems, and Digital Equipment Corporation, where she gained extensive experience in strategic account marketing, marketing operations, and trade show management. Throughout her career, she has demonstrated a track record of driving impactful marketing programs and delivering measurable results.

Academic Background

Amy holds a Bachelor of Science degree in Marketing from the University of Massachusetts Amherst.

Areas of Expertise

• Strategic marketing and brand positioning

• Digital marketing and demand generation

• Content marketing and thought leadership

• Public relations and media relations

• Marketing operations and automation

• Technology and cybersecurity industry expertise

Professional Impact

Under Amy's leadership, the marketing team at ARIA Cybersecurity Solutions achieved a 30% increase in website traffic and a 25% improvement in lead generation. Additionally, she spearheaded a successful rebranding initiative that enhanced the company's market visibility and positioning.

Conclusion

With her extensive experience in the technology and cybersecurity sectors, Amy Jaenicke is a proven marketing executive who excels at developing and executing integrated marketing strategies that drive business growth. Her ability to align marketing initiatives with overall business objectives, combined with her deep industry knowledge and proven track record of success, make her a valuable asset to any organization.