Professional Summary

Professional Overview

Amy Lancer is an accomplished Chief Commercial Officer with extensive experience in the beverage and consumer goods industries. She is a strategic leader with a proven track record of driving growth, optimizing operations, and delivering innovative solutions. Lancer's expertise spans commercial strategy, financial planning and analysis, as well as business analytics.

Experience Summary

Current Role

As the Chief Commercial Officer at Eastside Distilling, Inc., Lancer is responsible for overseeing the company's commercial operations, including sales, marketing, and distribution. She is instrumental in developing and executing the organization's commercial strategy, ensuring alignment with the overall business objectives. Lancer's strategic vision and analytical acumen have positioned Eastside Distilling for sustained growth and profitability.

Career Progression

Prior to her current role, Lancer held various leadership positions at renowned companies in the beverage industry. As the VP of FP&A at Eastside Distilling, she was instrumental in improving the company's financial planning and reporting processes, driving greater operational efficiency. Before that, she served as the FP&A Director Sales at HEINEKEN USA, where she played a key role in optimizing the company's sales and marketing initiatives.

Lancer's career journey also includes significant contributions at Bacardi, Diageo, and Pernod Ricard, where she demonstrated her expertise in commercial finance, business analytics, and strategic decision-making. Her ability to navigate complex industry dynamics and deliver data-driven insights has been a hallmark of her success.

Academic Background

Lancer holds a Bachelor's degree in Accounting from the University of Illinois at Urbana-Champaign, where she graduated with honors. She is a Certified Public Accountant (CPA) and has completed executive education programs at leading institutions, further enhancing her strategic and operational capabilities.

Areas of Expertise

• Commercial strategy and execution

• Financial planning and analysis

• Business analytics and performance management

• Sales and marketing optimization

• Cross-functional collaboration and leadership

• Driving operational excellence and profitability

Professional Impact

Throughout her career, Lancer has contributed to the growth and success of the organizations she has served. At HEINEKEN USA, she spearheaded initiatives that improved the company's sales forecasting accuracy and streamlined its financial reporting processes, resulting in significant cost savings. At Bacardi, Lancer's data-driven insights and strategic recommendations helped the company enhance its marketing effectiveness and optimize its distribution channels.

Conclusion

With her comprehensive industry expertise, strategic mindset, and proven track record of driving results, Amy Lancer is poised to continue making a significant impact as the Chief Commercial Officer at Eastside Distilling, Inc. Her commitment to innovation, operational excellence, and delivering value to her organization and its stakeholders positions her as a valuable asset in the beverage and consumer goods industry.