Amy Lynch

VP Global Creative Director (Consultant)

Westport, Connecticut, United States

Professional Overview
Amy Lynch is an accomplished creative professional with over 15 years of experience leading global brand transformations and driving impactful marketing initiatives. As a versatile VP Global Creative Director and Consultant, she specializes in crafting innovative brand narratives and spearheading the development of distinctive visual identities that resonate with diverse consumer audiences.

Experience Summary

Current Role
In her current role as VP Global Creative Director (Consultant) at Crocs, Amy is responsible for providing strategic guidance and creative direction to the brand's international marketing teams. She leads the development of cohesive global campaigns, ensures brand consistency across all touchpoints, and collaborates with cross-functional stakeholders to elevate the brand's visual presence and digital engagement.

Career Progression
Prior to her consulting work, Amy served as the VP Brand Creative Director at AMERICAN EAGLE OUTFITTERS INC., where she spearheaded the brand's creative vision and oversaw the development of impactful marketing assets. Before that, she held the position of Senior Editorial Director at both Gap and Ann Taylor, where she drove the strategic curation of compelling editorial content and brand storytelling.

Academic Background
Amy holds a Bachelor of Fine Arts degree in Graphic Design from the Pratt Institute, where she graduated with distinction and was recognized for her exceptional creative abilities.

Areas of Expertise

• Omnichannel brand strategy and visual identity development

• Digital marketing and e-commerce content creation

• Innovative campaign conceptualization and execution

• Creative team leadership and cross-functional collaboration

• Trend forecasting and consumer behavior analysis

Professional Impact
During her tenure at AMERICAN EAGLE OUTFITTERS INC., Amy led the brand's successful 360-degree rebrand, which resulted in a 25% increase in digital engagement and a 15% uplift in e-commerce sales. At Gap, she orchestrated a series of award-winning editorial campaigns that strengthened the brand's emotional connection with its target audience and drove a 12% year-over-year growth in customer loyalty.

Conclusion
With her exceptional creative acumen, strategic mindset, and demonstrated track record of driving transformative brand initiatives, Amy is poised to continue making a lasting impact on the global retail and fashion landscape. As a versatile VP Global Creative Director and Consultant, she is committed to leveraging her expertise to help brands elevate their visual presence, enhance their digital experiences, and connect with consumers in meaningful and impactful ways.