Professional Summary

Professional Overview

Amy Mitchell is an experienced eCommerce Product Merchandise Manager with a strong background in content strategy, digital marketing, and retail operations. With over 13 years of industry experience, she has a proven track record of driving growth and optimizing product performance in the highly competitive sporting goods market.

Current Role

In her current role as eCommerce Product Merchandise Manager at DICK'S Sporting Goods, Amy is responsible for overseeing the development, curation, and optimization of the company's online product assortment. She works closely with cross-functional teams to ensure a seamless and engaging customer experience, driving increased conversion rates and revenue growth.

Career Progression

Prior to her current role, Amy held several progressive positions within DICK'S Sporting Goods, including eCommerce Content Strategist, eCommerce Content Supervisor, and Web Content Coordinator. In these roles, she honed her expertise in digital content management, SEO optimization, and data-driven decision making, contributing to the company's successful expansion into the ecommerce space.

Academic Background

Amy holds a Bachelor's degree in Marketing from the University of Pittsburgh, where she graduated with honors.

Areas of Expertise

• Ecommerce product merchandising and assortment planning

• Digital content strategy and optimization

• Search engine optimization (SEO) and analytics

• Retail operations and inventory management

• Cross-functional collaboration and project management

Professional Impact

Throughout her career, Amy has been instrumental in driving significant improvements in online product performance, user engagement, and revenue growth for DICK'S Sporting Goods. She has spearheaded numerous successful initiatives, including the implementation of a robust product tagging system that enhanced discoverability and improved conversion rates by 18%.

Conclusion

With her deep industry expertise, strategic mindset, and proven track record of success, Amy Mitchell is poised to continue driving transformative change within the ecommerce landscape of DICK'S Sporting Goods. Her passion for delivering exceptional customer experiences and her ability to leverage data-driven insights make her a valuable asset to the organization.