AQ

Amy Quinnell

Chief Executive Officer


Professional Overview


Amy Quinnell is the Chief Executive Officer (CEO) of STRAAND, a company founded in 2022 and headquartered in South Melbourne, Australia. As a strategic business leader, Amy has an established track record of aiding businesses and teams in realizing their fullest potential.

Company Information: STRAAND


STRAAND is a health-focused company specializing in scalp care, emphasizing the importance of scalp health as the foundation for healthy hair. The company's approach avoids chemical solutions, catering to both B2B and B2C markets within the medical and beauty sectors.

  • Founders / Management: Amy Quinnell (CEO)

  • Headquarters: Melbourne, Victoria

  • Primary Location: Australia

  • Key Milestones: Introduction to Sephora UK, Initial Funding and Valuation details (Refer to PitchBook for comprehensive financial data)


Key Achievements and Roles


Amy Quinnell has an extensive background in business strategy and commercial leadership, which has greatly contributed to the growth and success of STRAAND. Notable achievements include securing shelf space at Sephora UK and opening STRAAND’s first physical retail space in Stratford, UK, showcasing the company's expansion beyond Australian markets.

Besides her role at STRAAND, she serves in various capacities:
  • Chief Sustainability Officer at The Woolworths Group

  • Board Chair at Eighth Day Foods

  • Advisor for Flyers Cocktail Co.


Recent Activities and Posts


LinkedIn Posts and Engagement


1. Retail Expansion: Amy celebrated the launch of STRAAND products at Sephora UK, marking a significant retail milestone.
2. Public Engagement: Amy's LinkedIn activity highlights her enthusiasm and the strategic importance of partnerships with global retailers, showcasing her capacity for driving brand visibility and market penetration.

Industry Recognition


Amy's leadership has guided STRAAND to achieve noteworthy industry accolades, such as winning awards for best hair-care products, reflecting the company's commitment to quality and innovation.

Contact Information


  • Email: amy@straand.com.au (Provided in public forums)



Strategic Insights


Amy Quinnell's role is crucial for STRAAND’s strategic growth, particularly in international markets. Her experience and dual-focus on sustainability and business innovation make her an influential figure in both the beauty and sustainability sectors. For stakeholders, Amy's leadership indicates a firm emphasis on ethical practices combined with aggressive market expansion tactics.

Stakeholders and potential partners might consider the following:
  • Collaborative Opportunities: Strategic alliances to further STRAAND's reach in new markets.

  • Sustainability Initiatives: Joint ventures focused on sustainability and eco-friendly products.

  • Market Expansion: Leveraging Amy’s expertise to explore retail opportunities in untapped regions.


Amy Quinnell continues to position STRAAND as a leading player in the hair and scalp care market, underpinned by her strategic vision and innovative approach.