Amy Yang

SVP & Managing Director, Levi Strauss & Co.

Professional Overview
Amy Yang is a seasoned executive with over 20 years of experience driving strategic growth and operational excellence across the consumer goods and retail industries. As the SVP & Managing Director at Levi Strauss & Co., she oversees the company's operations and expansion in the Asia-Pacific region, leveraging her deep expertise in brand management, marketing, and general management.

Experience Summary

Current Role
In her role as SVP & Managing Director at Levi Strauss & Co., Amy is responsible for spearheading the company's strategic initiatives and driving commercial success in the dynamic Chinese and broader Asia-Pacific markets. She leads a team of cross-functional professionals and collaborates closely with global counterparts to develop and execute innovative brand strategies, enhance operational efficiency, and deliver exceptional customer experiences.

Under Amy's leadership, Levi's has solidified its position as a premier denim and lifestyle brand in the region, achieving sustained growth and market share gains. She has been instrumental in driving digital transformation, expanding the company's omnichannel capabilities, and fostering a culture of innovation and customer-centricity.

Career Progression
Prior to joining Levi Strauss & Co., Amy held several senior-level positions with leading multinational corporations. As the General Manager at The Coca-Cola Company, she led the company's operations in key markets, overseeing brand strategy, marketing, and commercial execution. During her tenure at L'Oréal, she served as the Vice President of Marketing, spearheading successful product launches and brand-building initiatives. Earlier in her career, Amy held various brand management roles at Procter & Gamble, where she honed her expertise in consumer insights, product innovation, and marketing strategy.

Academic Background
Amy holds a Bachelor of Science in Business Administration from Shanghai Jiao Tong University and a Master of Business Administration from the Kellogg School of Management at Northwestern University.

Areas of Expertise

• Brand management and marketing

• General management and operations

• Strategic planning and execution

• Digital transformation and omnichannel strategy

• Cross-cultural leadership and team building

• Consumer insights and market intelligence

Professional Impact
Throughout her career, Amy has demonstrated a track record of driving sustainable growth, enhancing operational efficiency, and delivering measurable business results. She has been recognized for her innovative approach to brand management, her ability to navigate complex regulatory environments, and her commitment to developing high-performing teams.

Conclusion
With her extensive experience, strategic vision, and strong track record of success, Amy Yang is a respected leader in the consumer goods and retail industries. As the SVP & Managing Director at Levi Strauss & Co., she is poised to continue driving the company's growth and success in the Asia-Pacific region, leveraging her deep expertise and collaborative leadership style to create value for the business and its stakeholders.