Professional Summary
Professional Overview
Amy Yeh is an accomplished Integrated Marketing Lead with a proven track record of driving impactful marketing strategies and campaigns. With a strong background in growth marketing, content marketing, and integrated campaigns, she specializes in leveraging data-driven insights to fuel business success across diverse industries.
Experience Summary
Current Role
As the Integrated Marketing Lead at Codecademy, Amy is responsible for planning, executing, and analyzing comprehensive marketing initiatives that align with the company's overarching business objectives. She works closely with cross-functional teams to develop and implement integrated campaigns that drive brand awareness, user acquisition, and customer engagement.
Career Progression
Prior to her current role, Amy held various marketing leadership positions, including Director of Integrated Marketing at Rosemary Health and Freelance Marketing Consultant. She has also gained valuable experience as a Growth Marketing Manager and Marketing Associate at Indiegogo, where she contributed to the company's successful user growth and engagement strategies.
Earlier in her career, Amy served as a Content Marketing Manager at BrideBox and held marketing and administrative roles at Dell'Oro Group and Carr & Ferrell LLP. Her diverse background has equipped her with a well-rounded understanding of the marketing landscape and the ability to adapt to the evolving needs of different industries.
Academic Background
Amy holds a Bachelor's degree in Marketing from the University of California, Berkeley, where she graduated with distinction.
Areas of Expertise
- Integrated marketing strategy and campaign development
- Data-driven decision-making and performance analysis
- Content marketing and digital asset creation
- Lead generation and conversion optimization
- Cross-functional collaboration and project management
- Adaptability to rapidly changing market conditions
Professional Impact
Throughout her career, Amy has successfully launched innovative marketing initiatives that have driven measurable results for her employers. At Rosemary Health, she spearheaded an integrated campaign that increased brand awareness by 25% and led to a 15% increase in customer acquisition.
As a Freelance Marketing Consultant, Amy collaborated with diverse clients to develop tailored marketing solutions that delivered significant return on investment. Her expertise in leveraging data-driven insights and her ability to craft compelling narratives have consistently positioned her as a trusted strategic partner.
Conclusion
With her extensive experience, data-driven approach, and proven ability to deliver impactful marketing solutions, Amy Yeh is poised to continue making valuable contributions to the organizations she serves. As the Integrated Marketing Lead at Codecademy, she is committed to driving the company's growth and positioning it as a leader in the rapidly evolving digital learning landscape.
