Amy Zitelman

Chief Executive Officer

Professional Overview

Amy Zitelman is the Chief Executive Officer and Co-Founder of Soom Foods, a leading provider of premium tahini and tahini-based products. With her deep industry expertise and innovative approach, she has driven the company's growth and positioned it as a trailblazer in the specialty food market.

Experience Summary

Current Role

As the CEO of Soom Foods, Amy is responsible for overseeing the company's strategic direction, driving operational excellence, and fostering a dynamic, collaborative culture. Under her leadership, Soom Foods has expanded its product portfolio, increased market share, and established a strong presence in both retail and foodservice channels. Amy's ability to identify emerging trends, develop compelling brand narratives, and navigate complex regulatory environments has been instrumental in the company's success.

Career Progression

Prior to co-founding Soom Foods in 2012, Amy gained valuable experience in various roles, including an English teacher at Israel Teaching Fellows, a marketing intern at Signal Business Development, and a client liaison at Suntricity Power. She also served as a Hebrew school teacher and a head counselor/assistant director at Potomac Valley Sports Camp, demonstrating her diverse skill set and adaptability.

Academic Background

Amy holds a Bachelor of Arts degree from the University of Pennsylvania, where she specialized in International Studies and Middle Eastern Studies. Her academic background has provided her with a deep understanding of global markets and cultural nuances, which she has leveraged to drive Soom Foods' international expansion.

Areas of Expertise

Amy's expertise spans brand strategy, product development, supply chain management, and sales and marketing. She has a keen eye for identifying market opportunities and translating consumer insights into innovative product offerings. Her strong leadership and communication skills, coupled with her passion for sustainable food systems, have enabled her to build a high-performing team and foster meaningful partnerships within the industry.

Professional Impact

Under Amy's guidance, Soom Foods has become a recognized leader in the tahini category, known for its commitment to quality, transparency, and social responsibility. The company's products are now available in over 10,000 stores nationwide, and its international distribution continues to expand. Amy's industry contributions include serving on the board of the Specialty Food Association and speaking at prominent industry events, sharing her expertise and advocating for sustainable food practices.

Conclusion

With her entrepreneurial spirit, strategic vision, and unwavering dedication, Amy Zitelman has positioned Soom Foods as a trailblazer in the specialty food industry. Her ability to navigate complex market dynamics, cultivate a strong brand identity, and foster a purpose-driven culture has solidified her reputation as a respected leader and innovator.