Amye Kurson

Associate Media Director

Professional Overview
Amye Kurson is an accomplished Associate Media Director with extensive expertise in strategic media planning and campaign execution. Leveraging her deep industry knowledge and data-driven approach, she excels at driving impactful, measurable results for her clients at Ame & Lulu.

Experience Summary

Current Role
As the Associate Media Director at Ame & Lulu, Amye is responsible for leading the development and implementation of comprehensive media strategies across various channels. She collaborates closely with cross-functional teams to optimize campaign performance, maximize return on investment, and deliver exceptional client outcomes. Amye's ability to analyze data, identify trends, and translate insights into effective media plans has made her a valued asset to the organization.

Career Progression
Prior to her current role, Amye honed her skills in the media industry, gaining experience in media planning, buying, and analytics. Her proven track record of delivering successful campaigns and her commitment to staying abreast of industry trends have contributed to her steady career growth and recognition as a trusted media strategist.

Academic Background
Amye holds a Bachelor of Arts degree in Marketing from the University of Massachusetts, Amherst. Her academic pursuits have provided her with a strong foundation in marketing principles, data analysis, and strategic thinking, which she applies seamlessly in her professional endeavors.

Areas of Expertise

• Media planning and strategy development

• Campaign optimization and performance tracking

• Cross-channel media execution and integration

• Audience targeting and segmentation

• Data analysis and insights-driven decision making

• Client management and stakeholder coordination

Professional Impact
Throughout her career, Amye has demonstrated a keen ability to drive impactful media campaigns that deliver measurable results for her clients. Her contributions have been recognized through her successful management of high-profile projects and her ability to consistently exceed client expectations.

Conclusion
Amye Kurson's comprehensive experience, data-driven approach, and strong media expertise position her as a valuable asset to the Ame & Lulu team. With a proven track record of delivering innovative media solutions and driving measurable success, Amye is poised to continue her trajectory as a respected media industry leader.