Ana Amaral

Senior Regional and Channel Marketing Manager, Americas | Florida, United States

Professional Overview

Ana Amaral is a seasoned marketing executive with extensive experience in regional and channel marketing across the Americas. As the Senior Regional and Channel Marketing Manager at Coro, she oversees the company's marketing strategies and initiatives targeting key regions and distribution channels. With a strong background in localization, she excels at tailoring marketing programs to diverse markets and audiences.

Experience Summary

Current Role

As the Senior Regional and Channel Marketing Manager, Americas at Coro, Ana is responsible for developing and executing comprehensive marketing strategies to drive growth and market penetration across the region. She collaborates closely with sales teams to align marketing efforts with regional priorities, and leverages her expertise in channel partnerships to maximize the impact of Coro's marketing programs.

Career Progression

Ana Amaral has held several senior marketing roles throughout her career, including positions at leading technology companies such as Checkmarx and GlobalSign. As the Senior Channel Marketing Manager at Checkmarx, she was instrumental in expanding the company's channel partner network and increasing channel-driven revenue by 25% over two years. Prior to that, she served as the Head of Channel Marketing at GlobalSign, where she restructured the company's channel program and grew partner-generated sales by 30%.

In her earlier career, Ana gained valuable experience in localization and international marketing, having worked as the Head of Localization Project at Technitrad Inc. and the LATAM Localization Project Management Lead at Microsoft. She also founded her own language services company, Trade Languages, where she honed her skills in project management and client relations.

Academic Background

Ana holds a Bachelor's degree in Business Administration from the University of Florida, with a specialization in International Business. She is fluent in English, Spanish, and Portuguese, which has been a key asset in her global marketing roles.

Areas of Expertise

• Regional and channel marketing strategy

• Localization and international market expansion

• Channel partner program development and management

• Demand generation and lead nurturing

• Cross-functional collaboration and team leadership

Professional Impact

During her tenure at Coro, Ana has spearheaded the company's regional marketing initiatives in the Americas, leading to a 20% increase in market share in key target markets. She has also strengthened Coro's channel partner network, resulting in a 15% year-over-year growth in channel-driven revenue.

As an Executive Board Member of Behavioral Neuropsychology & Rehabilitation, Ana leverages her marketing expertise to support the organization's mission of providing innovative rehabilitation services. She has been instrumental in developing and executing targeted marketing campaigns that have increased patient awareness and engagement.

Conclusion

With a proven track record of driving success in regional and channel marketing, Ana Amaral is a valuable asset to Coro and a respected leader in the industry. Her deep understanding of the Americas market, coupled with her expertise in localization and channel management, make her a strategic partner in Coro's continued growth and expansion.