Ana Carretero

CMO | Global Vice President of Marketing & Growth

Professional Overview
Ana Carretero is a seasoned marketing executive with over a decade of experience driving growth and brand strategy for leading global organizations. As the CMO and Global Vice President of Marketing & Growth at Hotmart, she leverages her deep expertise in digital marketing, brand management, and demand generation to accelerate the company's expansion across international markets.

Experience Summary

Current Role
In her current role at Hotmart, Ana is responsible for developing and executing the company's integrated marketing strategy to support its rapid global growth. She oversees a team of marketing professionals and collaborates closely with cross-functional leaders to ensure cohesive brand positioning, effective demand generation, and enhanced customer experiences. Under her leadership, Hotmart has achieved significant milestones, including a 35% increase in brand awareness and a 28% lift in lead conversion rates across key markets.

Career Progression
Prior to joining Hotmart, Ana held progressive marketing roles at Nubank, where she drove the brand's successful expansion into new regions and led innovative digital marketing initiatives that contributed to the company's rapid customer acquisition. Earlier in her career, she gained valuable experience in brand management and consumer marketing at Mattel, Inc., working on iconic product lines such as Hot Wheels and Fisher-Price.

Academic Background
Ana holds a Bachelor's degree in Business Administration from the University of São Paulo, where she graduated with honors. She also completed a Marketing Management program at Harvard Business School, further strengthening her strategic and analytical capabilities.

Areas of Expertise

• Digital marketing and demand generation

• Brand strategy and portfolio management

• Growth hacking and customer acquisition

• International marketing and expansion

• Integrated marketing communications

• Data-driven decision making and performance optimization

Professional Impact
Throughout her career, Ana has demonstrated a proven track record of driving measurable results and making significant contributions to the organizations she has served. At Nubank, she spearheaded a brand repositioning campaign that resulted in a 22% increase in new customer sign-ups. At Mattel, she led the global marketing strategy for the Hot Wheels brand, which achieved a 15% year-over-year sales growth during her tenure.

Conclusion
As a strategic and visionary marketing leader, Ana Carretero is poised to continue her success in driving growth and innovation at Hotmart. With her deep industry expertise, data-driven approach, and strong cross-functional leadership skills, she is well-equipped to propel the company's global expansion and solidify its position as a leading player in the digital marketplace.