Professional Summary
Professional Overview
Ana Crandell is an accomplished media services executive with over 25 years of experience driving strategic multicultural marketing initiatives for leading advertising and communications agencies. In her current role as Vice President of Media Services at Lopez Negrete Communications, she leverages her deep industry expertise to develop innovative, data-driven media strategies that amplify the reach and impact of her clients' campaigns within diverse target markets.
Experience Summary
Current Role
As Vice President of Media Services at Lopez Negrete Communications, Ana is responsible for overseeing all media planning, buying, and performance optimization across the agency's growing portfolio of clients. She collaborates closely with cross-functional teams to develop customized, culturally-relevant media solutions that deliver measurable business outcomes. Under Ana's leadership, the agency has secured several high-profile client wins and expanded its footprint within the multicultural marketing space.
Career Progression
Prior to joining Lopez Negrete, Ana held senior media strategy and client services roles at top agencies including Zenith, Havas Media Group, and Omnicom Media Group. She has a proven track record of driving impactful multicultural campaigns for major brands across industries such as consumer packaged goods, retail, and healthcare. Throughout her career, Ana has consistently demonstrated her ability to translate complex data and insights into effective, award-winning media strategies.
Academic Background
Ana holds a Bachelor of Arts degree in Advertising and Communications from the University of Miami, where she graduated cum laude. She is a frequent speaker and panelist at industry events, sharing her expertise on the evolving multicultural media landscape and the importance of inclusive marketing approaches.
Areas of Expertise
- Multicultural media strategy and planning
- Data-driven audience segmentation and targeting
- Campaign performance analysis and optimization
- Cross-channel media mix optimization
- Integrated marketing communications
- Team building and leadership
Professional Impact
Under Ana's guidance, her teams have delivered award-winning campaigns that have driven significant business impact for clients. Most notably, she spearheaded a comprehensive media strategy for a major consumer electronics brand, which resulted in a 25% increase in brand awareness and a 15% lift in sales within the Hispanic market. Ana's innovative approach and thought leadership have earned her recognition as a trailblazer in the multicultural marketing space.
Conclusion
With her extensive experience, strategic acumen, and demonstrated success in driving measurable results, Ana Crandell is poised to continue making a meaningful impact on the media services industry. As Vice President of Media Services at Lopez Negrete Communications, she is committed to leveraging the power of data, technology, and culturally-relevant insights to deliver exceptional value for her clients and position them for long-term growth.
